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Florence City Centre, circa 17th Century traditional apartment, WiFi, AC

34 Reviews
Bedrooms 1
Property type apartment
Minimum Stay 4 nights

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Minimum Stay
4 nights


Santa Maria Novella Apartment Rental Photos and Description

1 Bedroom apartment, 1 Bathroom, sleeps 4, WiFi, AC

This split level, open plan, first floor apartment, retains many of its original period features. The wooden ceiling beams and chandeliers provides an exclusive and romantic atmosphere in the heart of Florence City centre. The apartment is the perfect base to explore the treasures of Florence City centre or explore the surrounding Tuscany countryside. The train station and bus station are very close. Cars can be hired in the same street.

The upper level comprises of the large bedroom and ensuite bathroom.

The lower level (two steps down) comprises of the living room / dining room with the kitchen set off. The air conditoning unit provides cool air in the summer and warm air in the winter. Double glazing has been installed to the windows. A new bed, mattress and washing machine has been installed. A new router allows free unlimited wifi internet access.

The Ponte Vecchio and Uffizzi gallery is less than ten minutes walk, along the river Arno.

Borgo Ognissanti is a one way street that has lots of speciality shops that makes it easy and convenient to buy groceries, fresh bread and milk. The street boasts several local supermarkets that have good quality fresh produce, fishmongers, speciality meats, wines, bakery and some excellent restaurants. In addition to fine art and furniture shops. There are also several car hire shops in the street and a garage for private parking. St Regis Hotel and the Westin Excelsior Hotels are nearby in Piazza D'Ognissanti which are arguably the two finest hotels in Florence and giving you confidence that the location is excellent for visiting the sites. You have the location without the price of these hotels and even more space than a hotel room. The police station (Carabinieri) is also in Borgo Ognissanti which provides a sense of safety and security to the area. We accept Paypal, transferwise and bank transfers.

More Details
  • Long-term Renters Welcome
  • children welcome
  • non smoking only
  • pets not allowed
  • wheelchair inaccessible

William Keene
Member since: 2003
Speaks: english, We accept Paypal, transferwise and bank transfers.
Response time:
Within a few hours
Response rate:
Calendar last updated:
October 21, 2016
Call Owner

About William Keene

We have provided additional information that we think will be useful to your stay on and

The apartment is in a 17th Century building and is owned by William’s family whose ancestors owned the English Pharmacy (Farmacia Inglese) on one of the main streets of Florence, via de’ Tornabuoni.

William’s grandparents left before the war and moved to England where they then set up many similar pharmacies in the City of London.

You can still see the Farmacia on via de’ Tornabuoni which has now been turned into a shoe shop, but all the original wooden display cabinets for the medicines and tinctures are still there.

We hope you will enjoy discovering this beautiful historic City and visit again.

Why William Keene chose Historic Center

This property is in the historical City centre close to the train and bus stations and has good local shops but also a short walk to the main tourist attractions. The river Arno is also very close by that provides wonderful views. The Westin Excelsior and St Regis hotels are nearby arguably the two best hotels in Florence. The Police station is in the same street that adds to the sense of security. The apartment with its period features provides a link with the past.

What makes this apartment unique

Central location allows you to walk to all the tourist sites. Speciality shops in the same street provides great food and fabulous restaurants. Car hire available in the same street with Hertz, Avis etc. Free unlimited WiFi. On first floor so only one flight of steps. Air conditioning & washing machine.

Guestbook comments from the owner

Subject: Testimonial

Our Florence apartment was a perfect home away from home. Clean and well stocked kitchen. The bathroom has a terrific shower!! The dining and sleeping areas gave us our own personal space when needed. I felt safe since the neighborhood is surrounded by quality shops & hotels (2 Best Westerns right around the corner) which gave us a true sense of security. The little family owned market just across the street provided fresh fruits, vegetables, beverages, cheeses, & meats for home cooked meals when we did't want to eat out. What I liked most was we were close to all of the galleries & sites we wanted to see, and some we hadn't planned on seeing. Florence is an easy city to get around in. You can visit all of the famous museums & cathedrals on foot since our apartment was in close proximity everthing. Our host gave us excellent directions to get to the apt from the terminal and we were in there and comfotable just minutes after our train arrived in the station. I really loved visiting Florence and staying at 74 Borgo Ognisannti. It was my favorite apartment & city of our 24 day tour to Paris, Rome & Florence.


Bill & Kat C.

San Francisco & Redding CA. USA
Aug 2013
  • 1 of 1


based on 34 traveler reviews

Florence City Centre, circa 17th Century traditional apartment, WiFi, AC
average rating of 4.4411764 based on 35 reviews
Las Vegas, Nevada

Good location, close to train station

  • 3 of 5

Enjoyed our stay, the bed was comfortable but not the sofa bed , we moved the mattress onto the floor fora better nights sleep. Overall I recommend staying there. My only issue was with the cleaning lady, we were to be out but 10:30 we were all packed and just finishing breakfast when she arrived.. Her bogey language said was not very happy that we were still there. We left at 10:37, even hotels are a bit more understanding and flexible. 7 minutes come on.

  • Submitted: Jul 11, 2016
  • Stayed: Jul 2016
  • Source: VRBO, from HomeAway
Owner's Response: Dear Carmen, we are happy that you found the apartment was in a good location, the bed was comfortable and that you enjoyed your stay. We will investigate the comfort of the sofa bed when four people are staying in the apartment. The check out time is normally 10am as Elisa told you, but to accommodate you, agreed to delay it to 10.30 to be flexible. I hope that you can see it from a new arriving guests perspective, which is, if they arrive and the apartment is not ready, not clean and people are still preparing the apartment as a result of the previous guest not leaving at the agreed time. It would be equally disappointing. This is not the only apartment that needs to be cleaned and prepared. We are happy that you recommend staying in the apartment. Kind regards William
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1 0

Wonderful Florentine experience

  • 4 of 5

Great contact,communication and experience.

  • Submitted: Jun 28, 2016
  • Stayed: Jun 2016
  • Source: VRBO, from HomeAway
Owner's Response: Dear Karen, we are happy to hear that you had a wonderful Florentine experience with great communication and contact. Kind regards William
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0 0

Perfect Position

  • 5 of 5

We stayed for eighteen days and found everything about the apartment to be perfect. Everything was as described. It was also cleaned during our stay. We could walk everywhere; it is located five minutes from the station and fifteen minutes from Ponte Vecchio, Uffizi Gallery and Palazza Petti. The street was filled with small businesses which satisfied all our needs; restaurants, small supermarkets, bakeries, bars. The apartment was comfortable and perfect for a couple exploring Florence.

  • Submitted: May 26, 2016
  • Stayed: May 2016
  • Source: Owners Direct, from HomeAway
Owner's Response: Dear Deidre, it is fantastic to hear that you found everything about the apartment to be perfect. That you could walk everywhere and found the street filled with small businesses that satisfied your every need. We are delighted that you enjoyed your stay and exploring Florence. Kind regards William.
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2 0

Lovely Florence

  • 5 of 5

My husband and I stayed in this apartment for 3 nights. It's in a perfect area, far enough away from the throngs of tourists. We fell in love with Il Profeta, the wonderful restaurant across the street. We'd read the reviews about noise possibly being an issue so we brought our sound machine from home! Really if you shut the windows, noise wasn't a problem for us at all. In fact, our first night there we slept so well that when we woke up it was past lunch time and we'd slept 14 hours! The bed is very cozy, obviously.

It was so nice opening the window and shutters in the dining area and gazing down at all the activity on the street.

There were only a couple issues. In the bathroom, when sitting on the commode, you have to shift your legs to the side as the shower is right there. Unfortunately the towels smelled a bit sour, likely due to the fact there is no dryer. Really the good outweighed those couple inconveniences.

Last but not least, Elisa is a gem! She talked us through finding the apartment as we were turned around. She had a big smile and was so helpful. We had to leave early due to a family emergency and Elisa was so sweet!

We will be back!

  • Submitted: Oct 19, 2015
  • Stayed: Oct 2015
  • Source: VRBO, from HomeAway
Owner's Response: Dear Carolyn & Gene, it is wonderful to hear that you slept so well, found the bed very cozy and fell in love with il Profeta across the street. There is a folding clothes airer / dryer behind the kitchen door that we use and the shower doors fold inwards as well as opening outwards. It is great to hear that you found the location perfect and we look forward to seeing you again. Kind regards William
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2 0

Charming apartment in a very good location.

  • 5 of 5

We stayed here as part of a three week trip across Europe. This apartment was the very first one that we stayed in during this trip and as such it was also the least expensive. It has everything that you need and the location is really perfect in my opinion. You are within blocks of the Santa Maria station without being TOO close. There was a bit of traffic at certain times and I was concerned about noise but I did not find noise to be a problem at all. the bedroom is in the back and shielded from the neighborhood hustle. It was great fun to see the neighborhood begin it's day. GREAT restaurants nearby. One was very inexpensive but VERY good. I wish I could remember the name but it was on the same side of the street as this place and they did have a trip advisor sign in the window. The apartment itself is a little darker in the photos but it is comfy and clean. The cooking area is very small(not unusual for a city home)but you should consider that if you are thinking of cooking anything complicated. We did cook and it was just fine. The bed was nice and comfortable and my husband often has trouble with strange beds and he thought this one was fine. This placed is a great find and PERFECT for walking throughout Florence. You really cannot beat the price for what you get. We would stay here again.

  • Submitted: Oct 5, 2015
  • Stayed: Sep 2015
  • Source: VRBO, from HomeAway
Owner's Response: Dear Patty & Lou, great to hear that you found the location of the apartment really perfect, did not find noise to be a problem at all and found it great fun to see the neighbourhood begin it's day. We look forward to seeing you again and as a returning guest will receive a 10% discount on your next booking. Kind regards William
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2 0

Wonderful charming appartment in super location.

  • 5 of 5

We stayed for 3 nights in this wonderful charming apartment. We arrived by car from Urbino and there was ample parking space when we arrived as well as a large garage just a stone throw away. After being welcomed in the most hospitable way by Elisa's replacement Chiara we settled down in the cool, pleasant and air-conditioned surroundings of this cosy hideaway in a further blistering hot Florence. There is just something about this apartment which makes it special, that litte 'It' factor. Whether it is the rustic wooden ceiling bars, the lovely characteristic decoration or just the dimensions I don't know but we loved it. Its comfortable and all you can think of is there.

Two further things that stood out for us were; 1) the brilliant location; it is really perfectly placed as you are just outside the real (noisy) tourist zone but literally everything is (short) walking distance. Whether it is San Lorenzo, Uffizi, or the restaurants south of the Arno it is all withing striking distance. No need for a taxi. 2) The helpfulness of the owner and, in our case, Chiara (local Firenze). We called the owner as we needed some particular information and he was most kind and helpful despite being on holiday himself and gave us great and useful information. Besides having been sent arrival information, the flat itself has a number of maps, cards and recommendations on real good restaurants. (4Leoni and Le Fonticini were our favourites, the former for pasta, the latter for the best Tagliata de Manzo in years). Also Chiara helped us with getting a taxi to the airport (10/15 minutes) even though the information was in the flat (we found out later). So if you are looking for a characteristic beautiful perfectly located and comfortable flat with the safety net of great and kind support; look no further as you have found it. We will certainly come back when it is cooler in order to visit all the sites we could not visit as we ran out of time. PS;.. .... you must be used to the Mongol Steppes if you find this flat noisy. Have Fun

  • Submitted: Aug 13, 2015
  • Stayed: Aug 2015
  • Source: HomeAway
Owner's Response: Dear Arjen and Verele, it is wonderful to hear that you enjoyed your stay in the apartment and experiences in Florence. We look forward to welcoming you back. Kind regards William
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5 0


Nearest Airport
10 Kilometres
Florence (Peretola) also called Amerigo Vespucci
Car: not necessary

The apartment is on Borgo Ognissanti which is a couple of minutes from the River Arno and close to the famous Grand and Excelsior Hotels at Piazza Ognissanti. It is directly above a bakery which is convenient for buying fresh brioche in the mornings. Opposite is the highly recommended Il Profeta restaurant, which has fantastic food.

Santa Maria Novella train station is approximately five minutes walk from the apartment. We will send you a map showing the apartment location in the Centre of Florence when a rental inquiry is made.

There is a secure private car park available in the same street one minute from the apartment. You can walk along the Arno to visit the Ponte Vecchio (the old bridge), Uffizi gallery, Piazza della Signoria and on to the Duomo and Giotto's Tower. Alternatively cross over the ponte vecchio to visit the Pitti Palace and Boboli Gardens in the Oltrano district.

Other Activities: Within easy walking distance of all the major tourist attractions. If you are arriving by car there is a secure private car park in the same street.


Rates & Availability

Santa Maria Novella Apartment Rental Rates

Rental Basis:
per property
Owner accepts payment in:
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Rate Period Nightly Weekend Night Weekly Monthly * Event
2016 Spring / Summer
Feb 29 2016 - Nov 7 2016
4 night minimum stay
Notes: Rates are based on 2 guests; add $31 per night, per additional guest
2016 Winter
Nov 8 2016 - Dec 16 2016
4 night minimum stay
Notes: Rates are based on 2 guests; add $25 per night, per additional guest
Christmas / New Year
Dec 17 2016 - Jan 6 2017
4 night minimum stay
Notes: Rates are based on 2 guests; add $31 per night, per additional guest
Winter 2017
Jan 7 2017 - Feb 28 2017
4 night minimum stay
Notes: Rates are based on 2 guests; add $25 per night, per additional guest
Spring / Summer 2017
Mar 1 2017 - Nov 10 2017
4 night minimum stay
Notes: Rates are based on 2 guests; add $31 per night, per additional guest
My Standard Rate
4 night minimum stay
Notes: Rates are based on 2 guests; add $12 per night, per additional guest

Additional information about rental rates

Fees No additional mandatory fees

Owner's Cancellation Policy

Please ask the owner or check their rental agreement when booking the property.
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Santa Maria Novella Apartment Accommodation and Amenities

Property Type:
  • apartment
  • floor 1
Building Type:
  • building
  • Guests provide their own meals
Floor Area:
  • 45 m²
Location Type:
  • Downtown
  • Town
  • Family
  • Historic
  • Romantic
  • Tourist Attractions
  • Air Conditioning
  • Basic Soaps
  • Hair Dryer
  • Internet ...
  • Iron & Board
  • Linens Provided
  • Living Room
  • Local Maps
  • Local Restaurant Guide
  • Parking ...
  • Sofa Bed
  • Towels Provided
  • Tumble Dryer ...
  • Washing Machine
  • 4 Ring Stove
  • Coffee Grinder
  • Coffee Maker
  • Cooking Utensils
  • Dishes & Utensils
  • Grill
  • Kitchen
  • Kitchenette
  • Microwave ...
  • Oven ...
  • Refrigerator
  • Stove
  • Toaster ...
  • Dining Area
  • seating for 4 people
  • 1 Bathroom
  • Bathroom - toilet , shower , bidet
  • 1 Bedroom, Sleeps 4
  • Main - 1 double , A cot is available upon request
  • the sofa bed can sleep two people.
  • Audio Tape Player
  • Books
  • Books for Adults
  • CD Player
  • DVD Player
  • Radio
  • Stereo
  • Television
  • Long-term Renters Welcome
  • children welcome ...
  • non smoking only
  • pets not allowed
  • wheelchair inaccessible
  • churches
  • cinemas
  • coin laundry
  • live theater
  • museums
  • recreation center
  • restaurants
  • ruins
  • winery tours
Leisure Activities:
  • outlet shopping
  • scenic drives
  • sight seeing
  • walking
Local Services & Businesses:
  • ATM/bank
  • Babysitter
  • groceries
  • hospital
  • laundromat
  • medical services
Sports & Adventure Activities:
  • cycling
Baby sitting available on request and by prior agreement. Cot and baby feeding seat present in apartment. The free wifi allows access to the internet for tablets and phones. Carbon monoxide alarm and smoke detector installed in the apartment.

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