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Ginori Apartment - Luxury property in the heart of Florence

Bedrooms 2
Half Baths1
Space 1,291 sq. ft.
Property type apartment
Minimum Stay 4 - 5 nights


About the property

2 bedrooms, 2 full bathrooms, 1 half bathroom, sleeps 6

This charming apartment is located on Via dei Ginori, in the historic centre of Florence, in a 15th century building which belonged to the Ginori family, a noble Florentine dynasty. 

If you wish to live in a historical and classic Florentine house with all modern amenities, this is an unique opportunity: wooden ceiling beams, Florentine “cotto” (terracotta) floors, “pietra serena” stone doorposts, a 15th century frescoed frieze in the master bedroom and a noble stone emblem in the living room where there is also a wonderful fireplace. 

This apartment is located on the 2nd and top floor (without a lift) and is composed of a living room (with two sofas that can be set up as two single beds), a kitchenette, a bedroom with a King bed (180 x 200 cm, it can be split and set up as two single beds) and an en suite bathroom with a jacuzzi tub, a bedroom with two single beds and an en suite bathroom with a shower, and an half bath off the living room. Finally there is also a small terrace with plants and flowers.

The property overlooks large and sunny courtyards.

The size of the apartment is about 120 square meters (1300 square feet).

The apartment includes air-conditioning and heating system, fully equipped kitchenette, free WiFi Internet connection, 3 satellite TVs, telephone (local and incoming calls only), CD and DVD player, a washing machine, a clothes dryer, iron and board, 2 hairdryers and a safe.

You will be able to enjoy a little music and video library and to consult many art and guide books about Florence and Tuscany during your stay.

The property is provided with top quality features like Frette linens and towels, Simmons mattresses, DaunenStep duvets (in winter), a just renovated silent Teuco whirlpool tub, Dr Vranjes home fragrances, Nespresso coffee machine.

We’re proud to have been reviewed by “The Times”, on November 26th 2011, as one of the 20 best apartments in Europe.

'Twenty best winter apartments in Europe'

“For a glimpse of traditional Florentine life and decor, book a stay in the Ginori apartment, which has retained its wooden beams, “cotto” (terracotta) floors and a 15th-century frescoed frieze in the bedroom. Centrally located, with all the big draws just a short walk away, the apartment also has a small terrace for post-sightseeing apéritifs and a luxury whirlpool bath to soothe aching feet.”

Minimum stay: 4 to 6 nights depending on the season.

The rates include: all the utilities consumptions (water, gas and electricity), WiFi Internet connection, linens, towels, final cleaning and all taxes including Florence Tourist Tax.

Only one set of keys is provided.

Account is required to confirm your reservation.

Balance must be paid by credit card 30 days prior to check-in.

Cancellations will not receive a refund.

Security deposit of 300 € is required. This amount will be refunded in full upon check-out if there’re no damages.

The photocopies of yours passports are required at check-in.

Check-in and check-out time: unless otherwise stated, the earliest check-in time is 14:00 (2:00 p.m.) and the latest check-out time is 10:00 a.m. However, if possible, you may check in and check out at the time which is more convenient to you, just ask us.

To check in after 20:00 (8:00 p.m.) or check out before 07:30 a.m., you will be asked to pay 30 € extra.

Website: For conditions, detailed prices and more informations, please, visit our website below!

More Details


Duomo Apartment Accommodation and Amenities

Property Type:
  • apartment
  • floor 2
Building Type:
  • building
  • Guests provide their own meals
Floor Area:
  • 1291 sq. ft.
House Rules:
  • Check-in: 2:00 PM / Check-out: 10:00 AM
  • Max. occupancy: 6
  • children welcome
Location Type:
  • Downtown
  • Family
  • Historic
  • Romantic
  • Tourist Attractions
  • Air Conditioning
  • Basic Soaps
  • Clothes Dryer
  • Fireplace
  • Hair Dryer
  • Heating
  • Internet
  • Iron & Board
  • Laundry Soap
  • Linens Provided
  • Living Room
  • Local Activities Guide
  • Local Maps
  • Paper Towels
  • Safe
  • Shampoo
  • Sofa Bed
  • Telephone ...
  • Toilet Paper
  • Towels Provided
  • Washing Machine
  • Wireless Internet
  • Free Wifi
  • 4 Ring Stove
  • Blender
  • Coffee Maker ...
  • Cooking Utensils
  • Dishes & Utensils
  • Freezer
  • Ice Maker
  • Kitchen
  • Kitchenette
  • Microwave
  • Oven
  • Pantry Items
  • Refrigerator
  • Stove
  • Stove
  • Toaster
  • Child's Highchair
  • Dining
  • Dining Area
  • seating for 6 people
  • 2 Bathrooms
  • 1 Half Bath
  • Bathroom 1 - toilet , jetted tub , bidet
    Bathroom 2 - toilet , shower , bidet
    Bathroom 3 - toilet
  • Master bathroom: jacuzzi tub Second bathroom: shower
  • 2 Bedrooms, Sleeps 6
  • Bedroom 1 - 1 king
    Bedroom 2 - 2 twin/ single
    Living room - 2 sleep sofa /futon , The green and the violet sofas can be set up as beds
  • Master bedroom: King bed, can be split and set up as 2 single beds. Second bedroom: 2 single beds.
  • Books ...
  • CD Player
  • DVD Player
  • Music Library
  • Radio
  • Satellite / Cable ...
  • Stereo ...
  • Television ...
  • Video Library
  • Deck / Patio ...
  • Terrace
  • 2 garden chairs
  • wheelchair inaccessible
Pool / Spa:
  • Hot Tub ...
  • Jacuzzi
  • botanical garden
  • churches
  • cinemas
  • library
  • live theater
  • museums
  • restaurants
  • ruins
  • synagogues
  • winery tours
Leisure Activities:
  • antiquing
  • outlet shopping
  • photography
  • scenic drives
  • shopping
  • sight seeing
  • walking
Local Services & Businesses:
  • ATM/bank
  • fitness center
  • groceries
  • hospital
  • medical services


Wonderful! 4.9/5 -
(94 traveler reviews)

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Ginori Apartment - Luxury property in the heart of Florence
average rating of 4.925532 based on 95 reviews
Greensboro, North Carolina, USA

Florence at its Best

  • 5 of 5

We are well traveled and luxury hotels are the norm for us. Even with that background, this apartment impressed me more than even the best hotels in New York. A combination of great space, perfect location, and a luxurious décor is just the beginning. There was an element of professionalism that exceeded even my high expectations. Every detail was considered by these owners, yet it is oddly very affordable at the same time. If you double your prices, I’ll still be back. It was truly an experience of a lifetime. I have never had a better experience….anywhere. Brenda, North Carolina, USA

  • Submitted: Jul 22, 2009
  • Stayed: June 2009
  • Source: HomeAway
Owner's Response: Your review gratifies me so much because, beside my care in the things that can simplify the stay in Florence, I put my personal passion in the décor hoping to exite an emotion in the guest. Thank you very very much for your wonderful feedback, I really hope that you will come back soon!
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31 0

Just delightful! A superior experience.

  • 5 of 5

You will be impressed and satisfied with this immaculate apartment right in the center of everything in Firenze! Coming "home" to this flat made our stay in Italy a totally comfortable experience. Professionally maintained and luxuriously appointed, we found bathrobes, slippers, cosy cushions and throws to snuggle up in. And best of all, a completely heavenly bed with very fine linens, just like home! Getting good sleep is very important to us, which was a major factor in our enjoyment on this journey. Venturing out of the Ginori flat is also immediately rewarding because the beautiful Duomo and the fabulous Mercato San Lorenzo are right there in the neighborhood, not to mention a one-of-a-kind dining experience right next door where the salads are amazing and the cuisine is a lighter (dare I say "California-style"?) version of all your Italian favorites. We were on our honeymoon, but could easily have brought our (grown) kids along and still enjoyed quiet and privacy because the bedrooms are on opposite sides of the flat and the building itself is so solidly built you never hear a neighbor. Best of all, a window in every room and a sweet little balcony outside the french doors of the living room! For a couple, a foursome or a small family, this apartment is a real treat. (I wouldn't bring small children, myself, there are steps up and down and decorative items within easy reach). Our next trip to Italy will definitely be planned around its availability - I can't see us staying anyplace else. This was my fourth trip to Florence and for value, location and comfort nothing beats this flat.

  • Submitted: Jan 3, 2018
  • Stayed: December 2017
  • Source: VRBO, from HomeAway
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0 0

*AMAZING, AMAZING* Luxury Apartment in Florence!

  • 5 of 5

My husband & I stayed here over Thanksgiving week for 4 nights. We are in our mid-40's and well-traveled, normally staying in luxury 5 star boutique hotels but Ginori Apartment by far, has been the most beautiful place we have every stayed in. Since this was not our first time in Florence, we opted to try staying in an apartment. We fell in LOVE the minute we walked through the doors. This place is truly a hidden gem, and I'm extremely hesitant sharing my reviews for fear that it will be fully booked the next time we come visit!

Based on a scheduled time, Maria was at the apartment to show us around. The apartment is spotless, well-maintained, and well-appointed down to every last detail. The furnishings and styling decor was gorgeous with just the right touch.

The master bedroom is extremely large with an en-suite bath (heated floors). The bed was comfortable with luxurious linens. After a full day of walking, we spent our late afternoons relaxing in the living room.

The apartment is in a great location walking distance from everything with great restaurants nearby and a grocery store for essentials.

Thank you Rita for being such an amazing hostess and allowing us stay in your gorgeous apartment. We will be back-next time, we plan on staying longer.

Angelica & John Facchini

Essex Fells, NJ

  • Submitted: Dec 30, 2017
  • Stayed: November 2017
  • Source: HomeAway
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0 0

Second time I've stayed at Via dei Ginori 16 apartment in tne past sixteen months.

  • 5 of 5

The Via dei Ginori, 16 apartment is, at a minimum, an excellant accomodation. The apartment is spacious, fully stocked, quiet, has a Florentine feel, half a block from San Lorenzo in the quiet direction and the staff is more than accomodating as Rita arranged a taxi for me for 5 am. If climbing three flights of stairs is a concern, it should not be as the apartment is well worth the schlep (47 stairs). If you can climb the Duomo (465 stairs) via dei Ginori is a piece of cake. Grocery store nearby as are many restuarants and, cconventally a small gelato shop across the street. My friends and I have talaked about a one month stay in Florence. If we do, Vai dei Ginori, 16, will be the place for our month stay. Thank you ritya and Maria.

Dan F

  • Submitted: Oct 21, 2017
  • Stayed: October 2017
  • Source: VRBO, from HomeAway
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0 0
Seattle, Washington

Elegant spacious apartment in amazing location

  • 5 of 5

This was a perfect location with lots of high quality restaurants/cafes nearby. It is right in the middle of the tourist area but you can't hear all the bustle of the streets below. We came with our kids and they loved having their own wing to spread out in. Morning coffees on the patio were sunny and warm.

  • Submitted: Jul 19, 2017
  • Stayed: July 2017
  • Source: HomeAway
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0 0
Silver Spring, MD USA

Beautiful apartment in Florence

  • 5 of 5

Our family of 4 had a great stay in the Ginori Apartment! It was very clean (especially the bathrooms, an important detail for me) and beautifully decorated, with lots of space to spread out. It was also centrally located and within walking distance of most areas visitors would be interested in. One thing we wish had been explained to us was how to get in and out of the apartment building, but we eventually figured it out ourselves. To get out, there are certain buttons which open the locked gate and front door. To get in, the outside door key doesn't work for the door itself--you use the key on an access panel mounted to the wall outside the front door. We also wish there was more than one key, so that our family of 4 could split up and come and go from the apartment at separate times. One more tiny flaw was that the jets in the jetted tub didn't work. But, all in all, a fabulous place to call home in Florence for a few days!

  • Submitted: Jul 8, 2017
  • Stayed: June 2017
  • Source: VRBO, from HomeAway
Owner's Response: Thank you very much for your review. We'll check the jets of the jacuzzi tub. I'm sorry that you didn't use it, if you had told us during your stay we maybe would have been able to fix it for you.
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0 0


Member since: 2008
Premier Partner

This HomeAway partner has demonstrated and is committed to fast response times, the best rates, and a great guest experience.

Speaks: english, italian
Response time:
Within 12 hours
Response rate:
Calendar last updated:
February 17, 2018

Guestbook comments from the owner

This apartment was the perfect final stop during our trip to Italy. It was finished with beautiful artwork, and lovely amenities were everywhere! Our group of 4 women found it very comfortable and the absolute perfect location for all the must-sees in Florence. It was truly a delightful surprise. Maria and Rita were the best to work with. Thank you for making our visit in Florence even more special. We would love to return!
Oct 2015
  • 1 of 1


Nearest Airport
7 Kilometres
Florence (FLR)
Nearest Train
700 Metres
Firenze Santa Maria Novella
Nearest Motorway
7 Kilometres
Car: not necessary

The apartment is located in the heart of Florence: just next to Palazzo Medici Riccardi, at the corner San Lorenzo Church complex. 

This is an area with a lot of shops, restaurants and grocery stores including the Central Market (Mercato Centrale).

It takes less than 5 minutes by walk to the Duomo, the Mercato Centrale and the Accademia Gallery, less than 10 minutes to the Palazzo Vecchio, the Uffizi Gallery and the Ponte Vecchio. Finally, it takes about 10 minutes by foot to reach the Santa Maria Novella railway station, the central and most important in Florence.

This excellent location will allow you to discover by walk our beautiful city and its historic centre, Unesco World Heritage since 1982, which is mostly a quiet pedestrian area.


Rates & Availability

Taxes and fees are additional

Additional information about rental rates

Refundable damage deposit $372.21

Rates for 14 days or more: 20 € per night lower than 7 nights or more rate.

Owner's Cancellation Policy

  • Canceled bookings will not receive a refund

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