The people of this coastal area are mainly Lebu and the Serer. There are, unusually, Catholic communities here and a Catholic church in Nguering 5 km away.
Ngaparou had 5735 inhabitants and 654 households before the creation of a town in 2004. Today, the town has a population of more than 15,000.
Ngaparou's economy is based on fishing, handicrafts, trade and tourism. It is basically fishing village which has been opened to tourism in the early twenty century because of its wide beaches and pleasant climate. The town does not have any opposition. The fishing industry has been under threat because of illegal overfishing. The fishermen have joined together to plan areas that will not be fished so that stocks can recover. A grant from the World Bank has been made available to the residents of the United States,
Nearby localities are Keur Timak, Somone, Keur Youngar, Nguering and Saly.