I have stayed at apartment twice with my family. Once with my in-laws and once with my brother and his kids (6 total first time and then 8 this last time), and the second time we rented the two bedroom apt downstairs as well as we had friends come with us. The location is sublime, tons of kosher and non kosher dining and shopping options literally within yards of the apartment. The apartments have the authentic old-school Tel Aviv look on the outside but modern updated comforts inside and best of all, parking! Joe and his wife will take care of you and will communicate often to make sure everything is ok. Joe even took my American friends around to change their money and took me to "the best chicken place" to get food for dinner the first night. Both apartments had washers and dryers, wifi, just about everything. He has devoted customers so book early!