About the HomeAway Science of Memories study

Wanting to understand what makes a vacation memorable, HomeAway partnered with Professor Art Markman and researchers at the University of Texas in a first-of-its-kind study. Together they formulated a series of questions posed to more than 700 travelers from six countries before, during, and after their vacations. Those findings are captured in a white paper, available for download here.

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Meet Professor Art Markman

Art Markman, Ph.D. is a renowned expert in human cognition and behavior and a professor of psychology at the University of Texas at Austin. He is co-host of “Two Guys on Your Head,” a radio show and podcast produced by NPR affiliate KUT. Markman has published more than 150 scholarly works on topics in higher-level thinking including the effects of motivation on learning and performance, categorization, decision-making, consumer behavior, and creativity.

About HomeAway

HomeAway, Inc. is the world's leading online marketplace for the vacation rental industry. At HomeAway, our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace. With over one million online bookable vacation rental listings in 190 countries, we're committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

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