Property Manager Toolkit

Listing Quality — Get Better Performance


Research has shown there are certain key pieces of information travelers look for when they search for a vacation rental. Your listing quality score measures these factors so you can easily see if your listing has the things potential guests are looking for.

Listings with better listing quality scores appear higher in traveler search results to help ensure they can easily find properties that have the information they need.  After your subscription level, improving your listing quality score is the most important thing you can do to get better placement in search results. 

Your listing scorecard offers immediate feedback and personalized recommendations on how to improve your listing. Check it regularly to see what you can do…and try to keep it at 100% in order to optimize your position in search results. 

View my listing scorecard on HomeAway, VRBO or


Your listing scorecard components:

Response score*

Responding quickly is extremely important to turning inquiries into bookings: research shows that 57% of travelers looking to book a vacation home will go somewhere else if they haven’t gotten a response back in 24 hours***. That’s why there is a response score on your scorecard.

Beginning in late October, your response score will also be visible to travelers on your listing so they have an idea of what to expect when making an inquiry.

How it's calculated

Your response score will be calculated after five inquiries, and will be updated with each new inquiry using the ten most recent inquiries or reservation requests. It will be calculated using the following two factors:

  • Response time: The typical amount of time between receiving an initial inquiry or reservation request and replying to the traveler.
  • Response rate: The percentage of your last ten inquiries or reservations to which you have responded.


Having an accurate calendar lets travelers know if your property is free for their dates, so they’re more likely to inquire. Update your calendar frequently to save them time and make sure you keep getting high-quality inquiries. If your calendar isn’t updated at least every 60 days, your listing may be hidden from searches where travelers enter specific dates. If you use online booking, your calendar is always considered up-to-date.

Update my HomeAwayVRBO or calendar 




Travelers like to know what to expect when renting a vacation home, so upload up to 24 well-staged, up-to-date photos to each listing. And make sure they’re big – for best results, we recommend 1024x768 pixels. Otherwise they can look grainy or blurry on some computer screens.

Update my HomeAwayVRBO, or photos 

Quotable Rates

Creating quotable rates gives you more flexibility in pricing and ensures travelers searching for properties get an accurate price quote. It also means your property appears when they search by rate. 

Set up HomeAwayVRBO, or quotable rates

Learn more about quoatable rates.

Online booking and payments

Research shows over 90% of travelers want the ability to pay online**. So your scorecard reflects if you offer (and use) online booking and HomeAway Payments. These services make it easier for your guests to book your property quickly and make it easier for you to get paid. Plus, it’s the most secure way to send and receive payments. Be sure to use these tools when making reservations with your guests.

Sign up on HomeAwayVRBO or now




The more reviews you have (and the more recent they are) the better! Over 85% of travelers have told us that reviews written within the last two years are more helpful**. Make sure your guests have a great experience because having lots of positive reviews helps you get more bookings. You should try to get at least 12 reviews and even when you get there, never stop collecting them to make sure you always have recent ones on your listing. 

Go to HomeAwayVRBO, or reviews


Make it easy for travelers to find you in a map search by making sure we have a valid address. Don’t worry; we won’t share your exact address on your listing

View my location details on HomeAwayVRBO or


Build tenure

Tenure is how long you’ve been listed on HomeAway or, and although it isn’t part of your listing quality score, it still impacts where your property will show up in search results.

Auto-renewal ensures that you won't lose your tenure with hassle-free renewals. If you prefer to manually renew, be sure to do so before it expires to maintain your tenure. 

Note: While you can impact your rank within your level, the search rankings are dynamic so you might notice ongoing shifts in your position.

*Not available for integrated PMs (IPMs) using other software to manage bookings.

**Based on a survey conducted in March 2012 to 2,199 travelers who inquiried on HomeAway or VRBO.

***Based on a survey conducted in March 2014 to 414 travelers who inquired on HomeAway or VRBO.