Property Manager Toolkit

Additional Tools

There are times when you might want to give your listings a “turbo boost” and get a little extra income. Check out your options for making your listings stand out in the short-term and see which one works best for your area.


Share your listing on your social media networks to gain additional exposure

The trick to bookings is exposure for your listing - and one free way to get additional, free exposure for your property’s listing is to share it on social media channels, like Facebook, Pinterest, Twitter and Google+. You’ll create buzz around your property and enable your followers to access your listing page directly from your post. Share your listing to social media channels in order to:
  • Gain free exposure for your listing and build awareness of your rental amongst people you trust
  • Give your friends and followers an easy way to access your listing or refer others who may be interested in booking your home
  • Share real-time news about your listing, availability or what’s going on around it such as special events
Sharing your listing to social media is easy to do just by clicking on the social media icons directly on your listing’s page. Here’s how:

1. Click on the social media icons on the top right-hand side of your listing.

The numbers next to icon will tell you how many times your listing has been shared through that social media channel!

2. Facebook:

Share to facebook by clicking on the “Share” icon, or like your listing on facebook by clicking “like.” Facebook will automatically pull in a thumbnail image and description of your listing, and you’ll be able to add an additional comment and post it on your timeline. People can view your listing on HomeAway, VRBO or just by clicking on your post that will appear in the Facebook newsfeed, so its easy way to expose your listing to more prospective renters. You can ask your friends, family or past travelers to do the same by sharing these instructions with them!

3. Pinterest:

Click on the “PinIt” icon to pin your listing on Pinterest. A window will pop out and you can choose the board on which you’d like to pin your rental property. If your boards are public, other Pinterest users can find and pin your property and access your listing directly from it. Using the “Pinit” logo is also a great way to pin other vacation rentals you might be interested in!

4. Twitter:

Tweet about your listing by clicking on the “Tweet” icon. A window will pop out where you can add a comment along with the URL of your listing. Your tweet will be visible to all your twitter followers and publically (varies based on your account settings) so more people can easily find your listing.

5. Google+:

Recommend your listing on Google+ by clicking on the “g+” logo. A pop up will appear along with an image of your listing and description. You can choose to add a comment and click to share publically. Other Google+ users can see your post on your Google+ profile and access your listing directly from it.

Brand Boost Program

The Brand Boost program offers qualifying property managers a set of useful tools and features to better feature showcase their brand and inventory on

Search refinement and badging

Travelers can now filter their search by management type, so if they prefer to stay in properties with a manager, they can find them easily. Plus, your listings will have a special icon to identify them as professionally managed.

Your own microsite on

Get a site dedicated to your management business and listings. In addition to having all your managed properties in one place, your microsite will contain your company logo, description, and other information about your business.

Your company logo in more places

As a member of the Brand Boost Program, your logo will appear in more places, including new areas in the search results and on your listings, as well as on your HomeAway microsite.

A link to your independent website

Your HomeAway microsite can showcase your business's URL so travelers and prospective homeowner

To qualify for this program, property managers must list at least 50% of their inventory on HomeAway sites and demonstrate a commitment to grow with us. If you would like to participate in this program, complete this form or call (888) 581-1849.

Professional Referral Network

Maximize your exposure. Get qualified leads. Save time and effort.


Tap into an expanding database of potential new customers when you connect to the Professional Referral Network. Many owners who come to HomeAway don’t have the time or resources to run their vacation home as a business.


With the Professional Referral Network, we will send those customers straight to you. As an exclusive network member, you can get connected directly to owners with properties in the areas you serve.*


How it works:

  1. New HomeAway owners are offered a choice to self manage or use professional services.
  2. Owners who select professional services will enter a contact form with their zip code.
  3. We suggest local property managers from the Professional Referral Network.
  4. The owner clicks on the "Contact manager" button, and we send their information directly to you.
  5. You purchase a subscription for any owners referred to you as part of the program within 30 days of a signed contract.
Sign up for free: To find out how to qualify, contact your dedicated account representative or call (888) 581-1849, Monday to Friday, 9 AM-6 PM, CST.

This program is currently available only to property managers based in the United States and Canada who manage homes in the U.S. and/or Canada
*Qualifications include a minimum inventory requirement for number of properties managed as well as percent of inventory listed on HomeAway sites. Contact your dedicated account manager to find out if you qualify.