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Millennials’ Latest Guilty Pleasures Are Trips Inspired by Reality TV Shows

A new study from HomeAway®shows nearly three-fourths of millennials would like to visit a destination centered around hot reality shows such as “Southern Charm” and “Vanderpump Rules.”

AUSTIN, Texas– Millennials are finding travel inspirations from their favorite reality TV stars and shows, according to a new study commissioned by HomeAway, the site for renting beach houses, cabins, condos and more worldwide. The Ipsos poll found that 73 percent of millennials yearn to travel to hot destinations such as The Hamptons, Miami and Beverly Hills, where the drama and debauchery of their favorite reality TV shows unfold. 

When asked “Which location are you more likely to visit?” one-third (33 percent) of millennials said their top choice was Miami, where “Jersey Shore: Family Vacation” filmed its first season at the beginning of 2018. 

Next pick was The Hamptons, where Bravo TV is currently filming season three of the smash hit “Summer House.” The poll revealed that 21 percent of millennials wish to travel or plan a trip to the East Coast’s favorite beach and rosédestination. 

Other destinations of interest include Charleston, SC (19 percent), where Bravo’s “Southern Charm” is filmed, and Beverly Hills, CA (15 percent), where “Vanderpump Rules” and “Real Housewives of Beverly Hills” take place. The final destination was Waco, TX (13 percent), where HGTV’s favorite duo Chip and Joanna Gaines shot five seasons of “Fixer Upper.”

“Countless studies show the impact social media has on travel inspiration, especially for millennials. After recognizing homes from the famous HGTV show ‘Fixer Upper’ listed on our site, we wondered if reality TV is driving tourism,” said Melanie Fish, HomeAway’s travel expert. “Turns out, it is. After watching cast members eat, drink and play in hot destinations like The Hamptons, millennials are inspired to have the same experience.” 

HomeAway compiled a collection of properties inspired by reality TV junkies in the top destinations outlined in the study. See the list here. 

About the Study

These findings are from an Ipsos poll conducted June 5–14, 2018, on behalf of HomeAway. For the survey, 1,087 adults ages 18–34 from the continental U.S., Alaska and Hawaii were interviewed online, in English. To qualify for the survey, respondents had to have gone on vacation with friends in the past year were planning to go on vacation with friends in the next 12 months. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of ±3.4 percentage points for all respondents surveyed.

About HomeAway

HomeAway, based in Austin, Texas, is a leading online marketplace for the vacation rental industry, with sites representing more than 2 million unique places to stay in 190 countries, and is a part of the Expedia Group family of brands. For more information about HomeAway, please visit www.homeaway.com.

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