HomeAway

Drop the pumpkin spice latte until you’ve completed this one travel task

Austin, TX – August 27, 2018 – Data from vacation home rental site HomeAway® reveal why people who insist on drinking PSLs while it’s still summer-hot should start winter ski planning at the same time. Call it the pumpkin spice rule of travel: Book winter ski trips while sipping that first famous latte in order to beat the avalanche of ski-trip planners who rush ski home rental sites like HomeAway.com and VRBO.com in September.  

“Getting frozen out of that perfect ski house is just too common, so we’re seizing on this record-early PSL release to inspire winter-on-the-tongue latte fans to complete ski vacation planning,” said Melanie Fish, HomeAway’s travel expert. “Historical data show that it’s all downhill from here, when the masses start competing for the limited number of ski-in, ski-out houses and places that are the right size, right price and in the right location for their winter trip.”

  • Early birds get the ... A-frames. Historically, half of ski home rentals for the whole season booked on HomeAway are snapped up by the end of November, and 70 percent of availability is gone by the end of January.[1]

  • The bigger they come, the faster they book. Larger homes book at the briskest pace early on; 50 percent of homes with four or more bedrooms reserve by mid-October.[2]

  • Ski-in, ski-out: slim pickings. Hard-core skiers and snowboarders seeking to stretch their slope time have a “black-diamond” challenge, with only 10 percent of ski destination inventory billed as ski-in, ski-out.[3]


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The pumpkin spice travel rule emerged in 2017, when the ever-earlier Starbucks PSL release date coincided with spikes in ski trip vacation home bookings on HomeAway.com. A data check showed that 25 percent of ski properties in HomeAway’s most popular mountain destinations are already booked for the 2018–19 season.[4]

 

[1] Date of bookings between September 2016 and February 2017 for stays at ski destinations between December 2016 and February 2017

[2] A sample of 10 of the largest North America ski destinations for stays between December and February, 2017

[3] Properties that label themselves as “Ski-in/ski-out” out of a total of North America ski properties (12/1/16-3/31/17)

[4] Based on demand data in a selection of popular ski destinations for the 2018-19 19-week ski season


About HomeAway

HomeAway, based in Austin, Texas, is a leading online marketplace for the vacation rental industry, with sites representing more than 2 million unique places to stay in 190 countries, and is a part of the Expedia Group family of brands. For more information about HomeAway, please visit www.homeaway.com.

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