HomeAway, Inc. Selects Publicis in the West and Digitas
for Global Assignment
SEATTLE, WA, October 29, 2008 — HomeAway, Inc., the world’s leading online vacation rental marketplace, today announced it has selected Publicis in the West and Digitas as its agencies of record. Publicis in the West is responsible for the global brand strategy and creative, and Digitas will lead online creative and media.
Together, the agencies are charged with developing brand strategy and marketing communications to drive the growth of the HomeAway brands and the vacation rental industry.
“Digitas and Publicis in the West create a best-of-breed global agency for HomeAway,” says HomeAway Chief Commercial Officer, Mike Butler. “We are excited to expand our marketing capabilities worldwide and look forward to making HomeAway a household name in travel and the most trusted brand in the industry for vacation rental homeowners and property managers.”
“This is an opportunity to partner with a global brand that has unbelievable potential and a team who possess an insatiable hunger and ability to redefine their category,” says Randy Browning, Chief Executive Officer of Publicis in the West. “We’re ecstatic to be partnering with a world-class operation that shares our vision and values.”
“We are thrilled to partner with Publicis in the West to further grow and strengthen the HomeAway brand in the marketplace,” said Laura Lang, CEO, Digitas. “As an emerging global brand, this relationship allows us to leverage our breadth and depth of experience to help HomeAway develop world-class digital programs.”
Publicis in the West, based in Seattle, WA, and Digitas, in New York, were one of four agency finalists competing for the business. The pitch was conducted internally from the HomeAway headquarters in Austin, TX.
The new relationship begins immediately with work hitting in early 2009.
About Publicis in the West:
Founded in 2001, Publicis in the West is part of Publicis USA, the North American regional operating unit of Publicis Worldwide, the largest global advertising network within Publicis Groupe. Publicis in the West are experts in creating contagious ideas that ignite and change conversations. The Seattle team has created award-winning holistic campaigns for clients including T-Mobile, Citi, Hewlett-Packard, UNICEF, Coinstar, RealNetworks and Washington’s Lottery.
Publicis Worldwide is part of the Paris-based Publicis Groupe, the world's fourth-largest communications company. With worldwide revenues of $4.8 billion, it is among the fastest-growing communications companies in the world. For more information, please go to www.publicis-usa.com.
Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Paris-based Publicis Groupe S.A. is the world’s fourth largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals..
For information contact:
Director of Public Relations