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Surprise Up-And-Coming Destinations Revealed in First-Ever HomeAway Vacation Trends Report


Research also uncovers key findings on millennials’ vacation yearnings and the primacy of privacy.




AUSTIN, Texas, January 26, 2017  Americans will head for the hills for vacation in 2017, driving longer distances to spend more time at increasingly private accommodations. Such (in a nutshell) are findings highlighted in the first-ever HomeAway® 2017 Trend Report, which uncovers emerging vacation trends via data from independent research and the world leader in vacation rentals.


Among the report’s surprises are off-the-beaten-path locales where demand for home rentals is growing fastest, with mountain towns like Hurricane, Utah; Sautee Nacoochee, Georgia; and Cleveland, Georgia, in the top five, along with smaller cities like Waco, Texas.


Other key trends identified in the report include:






Addressing the surprise up-and-coming destinations, Karen Fuller, HomeAway senior director of global market research, said, “We are seeing a kind of ‘HomeAway Effect’ taking hold. The growth in vacation home rental availability in places where hotels simply don’t exist, or can’t satisfy demand, is starting to shape where and how travelers are vacationing in the U.S.”


Fuller said the growing popularity of mountainous destinations is especially intriguing. A recent study by HomeAway and the University of Texas at Austin found mountain vacations to be more memorable than trips to other kinds to destinations.


The full HomeAway 2017 Trend Report with expert analysis is available at http://bit.ly/HomeAwayTrendReport2017.


Sources: Phocuswright Rental Traveler Survey (2016); Millennial Mix Travel Study (2016); HomeAway User Data (2016)


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