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Summer Travel; New Study Uncovers the Power of Kids’

Opinions on Vacation Planning

HomeAway and FamilyFun magazine research reveals almost 9 out of 10 parents let kidpinions guide trip plans.

 

 

 

AUSTIN, Texas, June 1, 2017 – Planning that big summer or holiday family vacation? Skip the internet research and call the kids instead. HomeAway®, the world leader in vacation rentals, and FamilyFun magazine announced today the findings of their 2017 Kidpinion Travel Survey and found that when it comes to trip planning, kids wield tremendous power. Eighty-seven percent of parents surveyed in the US said their kids play a role in vacation planning, and 13 percent said their kids actually make the final decision.

This one-of-a-kind travel survey asks hundreds of parents and kids from across the country about their family vacation planning and habits: who calls the shots, where to go, whom to travel with and what type of accommodation to stay in.

Among the survey’s key findings:

 

 

 

 

 

“People always ask adults their opinion, but what’s really cool about including kids in the research is that we found making memories is just as important to them as it is to their parents,” said Melanie Fish, HomeAway’s family travel expert. “Young people value experiences over ‘stuff,’ and families are planning vacations together.”

 

“Vacations are where new family legends are born, and when kids are involved in the planning from the beginning, you lay the groundwork for memories that will last a lifetime,” said Elizabeth Shaw, FamilyFun’s editor-in-chief.

 

For parents and kids looking to plan their next vacation, whether in a treehouse, castle or more traditional vacation rental, visit www.homeaway.com.

 

Survey Methodology

YouGov, on behalf of HomeAway and FamilyFun magazine, conducted an online survey of 555 kids (ages six to 18) and their parents based in the U.S., respondents had a household income of $50K + and had all previously been on a family holiday. All figures, unless otherwise stated, are from YouGov Plc. Fieldwork was undertaken in April, 2017.

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About FamilyFun Magazine

Reaching an audience of more than 4.6 million, FamilyFun magazine gives parents ideas and inspiration needed to create unforgettable family moments. Part of Meredith Corporation’s Parents Network of brands, FamilyFun is a trusted expert on family cooking, vacations, celebrations, play, creative projects, and learning — the full spectrum of fun that enriches the precious time families share. Written for parents with children 3 to 12, FamilyFun is unique in the marketplace, delivering real ideas for — and from — real families.

 

About HomeAway

HomeAway, based in Austin, Texas, is the world leader in holiday rentals with sites representing more than two million unique places to stay in 190 countries, and is a part of the Expedia family of brands. For more information about HomeAway, please visit www.homeaway.com.

 

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