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Eclipse Drives Vacation Home Rentals to New Record

 

 

NASHVILLE, Tenn., August 17, 2017 – Nashville may be known as “Music City,” but on August 21 it will be singing a different tune as Americans come to town for prime viewing of the total solar eclipse. HomeAway®, the world leader in vacation rentals, reports that 98 percent of Nashville vacation rentals are booked this weekend through August 21[i]. Other large Nashville events correlate to spikes in HomeAway bookings over the past 12 months, revealing how demand is increasingly driven for the city’s vacation rentals.

 

“Call it the Eclipse Effect,” said Melanie Fish, travel expert for HomeAway. “We’re seeing the average price per night for a Nashville vacation rental around $650 for the eclipse[ii]. With hotel rooms scarce, vacation rentals are proving to be popular among eclipse-seeking families and groups, especially homes that have outdoor porches and roof decks perfect for eclipse viewing.”

 

Compared with this time last year, demand for Nashville vacation rentals has increased by 180 percent[iii], making the eclipse the biggest booking event ever for the city. What’s more, the data tells the story of not a one-time spike but of a growing event-driven home rental demand. From country music festivals and foodie fests to bigtime sporting events, the top five events driving Nashville vacation home rentals over the past 12 months are:

 

  1. Total Solar Eclipse
  2. Music City Food + Wine Festival
  3. CMA Music Festival
  4. Titans vs. Packers
  5. Titans vs. Browns

 

Where are all the vacation renters coming from? HomeAway data revealed the top five origins of Nashville-bound travelers over the past year as:

  1. Chicago
  2. Cincinnati
  3. Austin, Texas
  4. Charlotte, N.C.
  5. New York

 

To learn more about HomeAway, visit www.HomeAway.com. For vacation home owners interested in listing their property, get started here: homeaway.com/earn.

 

 

About HomeAway

HomeAway, based in Austin, Texas, is the world’s leading online marketplace for the vacation rental industry with sites representing more than two million unique places to stay in 190 countries, and is a part of the Expedia family of brands. For more information about HomeAway, please visit www.homeaway.com.

 

© 2017 HomeAway. All rights reserved. HomeAway and the HomeAway logo are trademarks of HomeAway. All other trademarks are property of their respective owners.

 

 

For more information, contact:

Adam Annen
Public Relations
aannen@homeaway.com or 512-505-1548

 

[i] HomeAway.com traveler demand in Nashville, August 18-22, 2017

[ii] HomeAway.com advertised nightly rental rates in Nashville, August 18-22, 2017

[iii] HomeAway.com traveler demand in Nashville, August 18-22, 2017 vs. August 19-23, 2016