HomeAway transforms its marketplace for partners; invests in technology, marketing

Exclusive offerings help vacation rental owners and managers realize their booking potential, highlights those who delight travelers the most


HONOLULU, Nov. 8, 2017 – HomeAway® today unveiled new tools and technology designed to help its owners and property managers meet their goals.

Attendees at the HomeAway Partner Summit in Honolulu heard about HomeAway’s new ranking system for search results, new tools that give owners and managers access to the information they need to make the best decisions, and the company’s plans for more targeted marketing.

HomeAway’s Premier Partner Program recognizes owners and property managers who consistently provide exceptional traveler experiences by having great listing content, responding quickly to inquiries and booking requests, honoring reservations, receiving great traveler feedback, and more. Each Premier Partner property is identified on HomeAway.com with a badge that indicates to travelers that they can expect a great stay.

“It is our goal to provide the best traveler experience with the help of our trusted partners,” said HomeAway President John Kim. “The Premier Partner program highlights owners and managers who consistently deliver exceptional traveler experiences.”

Being a Premier Partner also means owners and managers are eligible to be featured in HomeAway’s new marketing programs, such as the Moment Makers video series, expanded social promotions, segmented traveler emails and other promotional campaigns. They’ll also receive priority customer support and early access to beta programs to test and give feedback on new products and features.

“Not only are we bringing more travelers to our sites through marketing, but we’re also trying to take the guesswork out of what it takes to be successful on HomeAway,” Kim said. “To do that, we’re committed to sharing as many data-driven insights as possible, and to highlighting those owners and managers who are delighting travelers.”

HomeAway’s new ranking system will better match travelers with the right properties by considering travelers’ preferences and past searches. A property’s rank will be determined by factors that are proven to attract travelers: available amenities, positive reviews, a property page with high-quality photos and detailed descriptions, and more. Rank is also influenced by the experience owners and managers provide, and by their performance in the marketplace.

In addition to explaining how the HomeAway ranking system works, executives showcased several new tools that will help owners and managers improve their rank and achieve their financial goals:



What HomeAway partners are saying:

“The new HomeAway tools help me set more competitive rates and attract the perfect traveler,” said Jeff Means, managing director of Dove Rest Cabins in Palo Duro Canyon, Texas. Meanwhile, things like the win and loss posts provide powerful insights. These resources are something you would expect to receive with an expensive, overly technical stand-alone system – instead, it’s intuitive and easily accessible in my HomeAway dashboard.”

“You tend to look at revenue management based on your own clientele but that doesn’t tell the complete picture,” said Lee Ann Leonard, general manager of Royal American Beach Getaways. “Instead, you should consider the whole supply of a destination. The ability to do that with MarketMaker means we won’t leave money on the table.”

For more information, contact:

Jordan Hoefar
Corporate communications manager, HomeAway


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