HomeAway built an apartment IN the Eiffel Tower... and we sent four lucky families to sleep in it

Contact the PR Team: media@homeaway.com.


During June 2016, HomeAway let a few lucky travelers spend the night in the world's most iconic landmark for the first time in history. For a special look back, check out the video below or read more about it here.


Eiffel Tower All Yours was the most epic campaign in HomeAway history.
Check out facts, stats, and media coverage highlights in the video below.


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broadcast-quality video

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high-res photography and visuals

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Press Releases
all the news from the Eiffel Tower

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Meet the winners!
photos and quotes

Click on each headshot to download high-res versions.

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“HomeAway is all about helping travelers from around the world make amazing vacation memories. We think the Eiffel Tower is the perfect place to make the most unforgettable vacation memories of all. So many of our travelers fall in love with their vacation rental homes just as much as their vacation destination itself. This is probably the most special 'home' we’ve had the privilege of offering in this fun and exciting way.”

Brian Sharples, former HomeAway CEO and co-founder

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“Participating in this project with HomeAway shows the symbolic role the Eiffel Tower plays in Paris tourism. We are proud we can help make so many people dream about this opportunity and we fully support it and all the UEFA EURO 2016 festivities since the global symbol of France is right in the heart of the fan zone.”

Anne Yannic, general director, Eiffel Tower Society

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“Creating a temporary dream vacation property inside this world-renown monument reflects our offering of private and comfortable accommodations perfect for making long-lasting vacation memories. This concept is an extension of our ‘It’s Your Vacation, Why Share It?’ campaign that shows the benefits of whole home vacation rentals.”

Mariano Dima, former HomeAway chief marketing officer

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“During the UEFA EURO 2016™, France and Paris will welcome more than eight million tourists from all around the globe, but only four lucky travelers will have the chance to sleep in the Eiffel Tower apartment for a night. This is a once-in-a-lifetime vacation and we are excited to make this a reality for our HomeAway travelers. We are proud to support tourism in the French capital and allow travelers to enjoy the magic of Paris with your family and friends.”

Vincent Wermus, former director, HomeAway France



“Paris is the number-one travel destination for HomeAway travelers in Europe and a top destination worldwide. These activities at the Eiffel Tower complement our sponsorship of the UEFA EURO 2016™ as the official national accommodations provider for fans and they underscore our commitment to promote France as a premier travel destination.”

Amelie Malfoy, senior marketing director, HomeAway Europe

About the Eiffel Tower

Located on the Champ de Mars in Paris, France, the Eiffel Tower is one of the most well-known structures in the world. French engineer and bridge builder Alexander Gustave Eiffel designed the Eiffel Tower to celebrate the 100th year anniversary of the French Revolution. Since opening in 1889, more than 250 million visitors have visited the tower, with more than 7 million people visiting the tower each year.


  • The Eiffel Tower is approximately 320 meters (1,050 feet) tall and is made of iron, weighing around 10,000 tons.
  • The Eiffel Tower actually changes height by the season: the tower’s metal expands when exposed to the sun, causing the structure to rise by up to 6.75 inches in the summer.
  • For four decades, it was the world’s tallest structure (until the Chrysler Building was built in NYC in 1930).
  • Around 50 tons of paint are added to the Eiffel Tower every 7 years to protect it from rust.
  • The Eiffel Tower also has the nickname La Dame de Fer, or “The Iron Lady.”
  • The Eiffel Tower has 20,000 lightbulbs – 5,000 per side – that sparkle for five minutes on the hour, every hour, from nightfall to 1AM.
  • There are 1,710 steps to reach the top of Eiffel Tower.
  • The Eiffel Tower design has been recreated around the world, including a half-scale replica at the Paris Las Vegas Hotel and a full-scale replica in Tokyo.
  • The Eiffel Tower gets as many as 32,000 visitors a day in high summer.
  • The Eiffel Tower's elevators travel 2 meters per second.
  • A staff of around 740 people work in the Eiffel Tower.