HomeAway Adds 11,000 Rural European Country-side Vacation Homes to its Leading US Sites, HomeAway.com and VRBO.com
AUSTIN, Texas, June 4, 2013 – To further support its mission to provide travelers with access to the largest selection of vacation rentals around the globe, HomeAway, Inc. (NASDAQ: AWAY), the world’s leading online marketplace for vacation rentals, today announced the migration of more than 11,000 rural vacation rentals on HomeAway-owned Toprural.com to 23 additional websites in the HomeAway Network of sites including its leading US sites, HomeAway.com and VRBO.com.
Rural travel has long appealed to Spanish travelers seeking an escape from city life. However, in recent years, interest and bookings in rural travel among non-Spanish travelers have increased year-over-year according to the National Statistics Institute (INE). With the addition of this inventory, which is primarily located in Spain, US and non-Spanish European travelers now have the ability to choose from more alternative accommodation options and discover the beauty and authenticity of rural Europe.
“By adding Toprural’s vacation rentals to our network of sites, Spanish rural tourism is now on the international stage,” says HomeAway® CEO, Brian Sharples. “Beyond the benefit to travelers, owners and property managers gain greater visibility for their homes and the country benefits from an increase in tourism.”
Toprural.com is the leading site for independently-owned rural accommodations in Southern Europe and was acquired by HomeAway in April 2012. HomeAway also operates the largest vacation rental site in Spain, HomeAway.es, with more than 470,000 listings.
Public Relations Manager