HomeAway Forges Strong Relationship with Timeshare Industry through Three New Distribution Partnerships

HomeAway, Inc. (NASDAQ: AWAY), the world’s leading online marketplace of vacation rentals, today announces a distribution partnership with three leading timeshare entities: Island One Resorts®, Welk Resorts and ResorTime.com®.

Timeshare units in the two resort companies and those listed on ResorTime.com, an online reservation service, will be advertised on HomeAway.com® to help rent vacant and unsold timeshare inventory as vacation rentals.  The partnerships mark a strong synergy between HomeAway® and the timeshare industry to provide the most extensive offering of lodging options for travelers seeking vacation accommodations.

With timeshares booked about 79% of the year according to the American Resort Development Association’s 2012 State of the Vacation Timeshare Industry research, HomeAway.com offers the opportunity for resorts to close the gap on vacant and unused inventory.

“HomeAway is an excellent resource for timeshare resorts to provide another channel online to maximize the effort they put in to filling these properties,” says Brian Sharples, chief executive officer of HomeAway.  “Growing our relationship with the timeshare industry is crucial in our efforts to provide travelers the most complete marketplace for vacation rentals.”

The partnerships include the following companies:

  • Island One Resorts offers over 1,100 timeshare units at its eight Florida resorts: Barefoot’n Resort, Bryan’s Spanish Cove, Liki Tiki Village, Orbit One Vacation Villas and Parkway International Resort in Orlando, The Cove on Ormond Beach, Charter Club Resort of Naples Bay; and Crescent Resort on South Beach.

  • Welk Resorts was founded by entertainment industry legend Lawrence Welk, is operated by his grandson, President Jon Fredricks, and operates more than 1,100 timeshare units in resorts located in Escondido and Palm Springs, Calif., Branson, Mo. and Cabo San Lucas, Mexico.

  • ResorTime.com is the timeshare industry’s leading nightly rental reservation site. Representing over two million room nights from hundreds of Timeshare Resorts around the U.S., Mexico and Canada, ResorTime.com provides a mutually beneficial distribution platform to drive higher rental performance for its resorts.


Adam Annen, HomeAway, Inc.