HomeAway Selects GSD&M as New Advertising Agency of Record
Austin-based leader in online vacation home rentals looks to grow brand and vacation rental category
AUSTIN, Texas, October 24, 2011 — HomeAway, Inc. (NASDAQ: AWAY) the worldwide leader in online vacation rentals, announced it has selected fellow Austin-based company, GSD&M, as its advertising agency of record.
HomeAway selected GSD&M to create a long-term integrated platform for the HomeAway.com brand to drive awareness and consideration for vacation rentals and further evolve its marketing communications strategy.
“We’re excited to work together with GSD&M to help make HomeAway synonymous with family vacations and to bring to life the benefits and capture the experiences only found in vacation rentals,” says Brian Sharples, HomeAway Chief Executive Officer. “GSD&M has already shown a true commitment to a long-term partnership during the evaluation process and we love that their headquarters is only four minutes away by foot. It’s going to be a great Austin-based partnership.”
“We’re honored to have been selected by HomeAway and we look forward to helping them build on their success by creating a lasting brand,” says Duff Stewart, President & Chief Executive Officer of GSD&M. “HomeAway has grown immensely in a short period of time and we hope to help them sustain that momentum through effective and memorable campaigns.”
Development of a 2012 campaign begins immediately, and HomeAway looks to have new creative in market early next year.
GSD&M is an advertising agency celebrating its 40th year of helping some of the world’s most iconic brands win by articulating and activating their core purpose – the difference a brand strives to make in its customers’ lives. GSD&M is part of Omnicom Group, Inc. (NYSE: OMC). For more information, visit GSDM.com.
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