I spent with my husband the most beautiful holliday in Villefranche (2 weeks), a true jewel of the Riviera. Very pretty old town, with its authentic unspoiled french charm; and It's the perfect place for any kind of taste: you look for a relaxing time - you have it, it's not crowded, but full of life, everything is clean, very good quality restaurants all around, people are nice, helpful and service oriented. If you want more excitement, well, Villefranche is the perfect base to explore Monaco, Cannes, the whole riviera with all its attractions, it's very easy and comfortable (and cheap) to use the public transportation (bussess, train), if not renting a car. The old fort hosts old kinds of cultural events, exhibitions, concerts, the city is full of life in the evening and the sight of the bay is just magificent. And all those restaurants by the water are amazing.
The apartment has a perfect location, 2 minutes walk from the Marina, all shops and restaurants, very close to all the "happening", but not in the middle of it, to (be disturbed by noise etc); the view from the balcony is much more spectacular than you can see in the pictures of the add, is really fantastic. And you have it all in the apartment, anything you need (you can cook if you want, there is even a grill, etc), including beach stuff. Very much appreciated the internet as well, worked very well. The apt is clean, just enough space, looks fresh, it's a joy to start the morning on the balcony with coffee and croissant :) (which you can buy fresh from the market right behind the bldg). Again, the apt looks better than in the the pictures and feels very hommy.
We were lucky on Saturday to discover quite close (next to the turist office) a farm market - fresh products from the producers: cheese, all kind of meat, fish fruits, just amazing!!! (got a huge piece of caviar! :)
The beach is very nice, not too big, but it's fine, it's not "sandy - sand", but it's very fine pebble, it's pleasant to walk barefoot; the water is not too deep, it's perfect for small kids. There are cruises also organised : ask at the port.
I would recommend visiting also the places around: Saint Jean Cap Ferrat, Beaulieu, Eze etc - they are all really pretty and nice, things to see (e.g. famous Ephrusci villa etc), but I would always prefer to stay in Villefranche, I just fell in love with this place, it has it all for me and we'll definitely come back.
Thank you, Alex and Sandra!