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Opportunity:
We are seeking an accomplished and self-motivated professional to ramp up HomeAway's public relations efforts.
This person will target our corporate public relations efforts and requires a strong background in corporate communications. This individual will also target homeowners and have a strong background in media relations along with an understanding of consumer needs and insights.
This position requires the ability to work collaboratively with the marketing and international PR teams and the drive to execute aggressive public relations programs. Knowledge of business, personal finance and real estate media is a plus.
The public relations manager roles are key positions on HomeAway's quickly-growing PR team, and report to the director of global public relations.
Responsibilities:
- Contribute to the development of the PR plan and implementation of PR strategies and programs
- Write and distribute press releases, pitches and other media collateral with the objective of generating significant print, broadcast and online media coverage
- Research and develop effective story angles
- Develop relationships with key media to generate relevant, on-message press coverage
- Expand existing customer reference program
- Plan events, tradeshows, conferences and media tours
- Generate reports and develop presentations
- Support Director of Global PR
Candidate Profile:
- Bachelor's degree in journalism or communications
- 5+ years of PR/media relations experience; real estate and personal finance segments a big plus
- Excellent media relationships with business and consumer media
- Proven success of securing broadcast, print and online coverage for news announcements, features and targeted pitches
- Exceptional written and verbal communication skills
- Creative and strategic thinker who can develop story ideas and pitches and target appropriate media for various pitches
- Detail-oriented to help create and manage events, tradeshows, conferences and other activities to support Marketing Knowledge of media relations tools (Cision, HARO, ProfNet, My EdCals, Nexis/Factiva, satellite media tours, etc.)
- Ability to work with market analysis research to support and develop story ideas
- Knowledge of and experience implementing social media programs
- Demonstrated ability to balance priorities, manage multiple projects and implement ongoing PR plans
- Ability to make well-informed recommendations
- Resourceful and able to get good results consistently
- Strong presentation and research skills
- Some travel required; must be open to working additional hours, as necessary
Location:
Austin, Texas. Some travel required.
How to Apply:
Contact Human Resources at careers@homeaway.com
