Location: I was entirely happy with this apartment. The location is fantastic - quite peaceful and safe feeling area but also very close by to public transportation and shops etc. You can reach to many transportation facilities with in 5 minutes walking distance from the apartment. You can even walk to Taksim (5 minutes) which is the core of the city.
Apartment itself: I should admit that the apartment is much better than it looks in the photos. It is very beautiful, modern, comfortable, and clean. Also suitable for children. The bathroom is gorgeous and we had everything we needed. The wifi is so fast! TV is working very smootly.
Host: Our lovely host Ogul provided us everything such as clean bed linens, towels etc. He was so welcoming that we loved him as whole party. Ali dealing with the reservation process. He was very well organized, responsive and helpful. Ogul is welcoming and informing and looking after the guests. Ogul is also very helpful, friendly, easy going and laid back person. He lived near by the apartment and was always ready to assist us. Therefore we felt very comfortable.
As well as this public review I will be recommending this apartment to my personal friends as it's perfect for a short stay in Istanbul and I will definetely come back to this apartment - it was great value for me.