Staying in loft was so much better than a hotel room. First of all, the loft is HUGE compared to any hotel room I've stayed in. It was just the two of us, so we didn't need the extra bed, but the extra space made it feel more like a home. The old wooden floors gave the room a lot of character.
The amenities were great, big TV, DVD player, and wifi. We didn't use the kitchen much, other than to brew some coffee, but it was well stocked enough to make a meal, if you would want to. We didn't because it was fun to eat out.
The location has great access to everything downtown. Broadway is one of the main thoroughfares in the downtown area, so it was a short walk to all the restaurants, museums, and shopping.
The only thing to be aware of is that because the loft is on a main road downtown, there is some street noise from traffic and people outside. We turned the fan on at night and drowned out most of the noise.
I would definitely stay here again if I were visiting downtown Asheville.