We stayed in this apartment for a week, and it was a great alternative to a hotel. Jon was very responsive to all of our questions leading up to the stay, and he provided us with good information when we arrived. The apartment is clean and convenient, and it was so nice to have space to spread out, which doesn't really happen in a hotel room. Location is fantastic--right on the main shopping street, and in easy walking distance to the old harbor and many of the sites. The bus station is right down the road as well, and we used the local bus to get to a few further-out attractions. Most of the tour operators will pick up at this location if you request it, and there is a tourist booking agency right across the street (as well as several others in walking distance). Also, there is a grocery store steps away, which is very convenient. We will try to stay here again if we visit Reykjavik.