Owner Toolkit

 

Subscription Levels — Get Better Search Placement


It's not hard to figure out that the higher a property appears in a traveler's search results, the better your chances are of getting an inquiry or a booking. So it's only natural to wonder:

“How do I get better placement in search results?”

There are two main ways to make sure your properties are ranked highly in user searches — subscription level and listing quality.


Subscription Levels.

Your annual subscription plays a significant role in your placement in search results. From Classic to Platinum, each level helps you get higher in the rankings as travelers search your area. In addition, each level offers a set of features designed to help improve your inquiry and booking count.


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TIP

Upgrade at any time

If you would like to upgrade a listing, it's easy, and you can do it at any time. We'll charge you a pro-rated fee based on how much of your annual subscription is left. Learn more about upgrading your subscription level.


There are several different levels that offer different features.

   
Classic
  • Basic ranking in search results
Bronze
  • Ranks above Classic in search results
  • Averages 35% more inquiries than Classic
Silver
  • Ranks above Bronze in search results
  • Averages 40% more inquiries than Classic
  • 1-month listing in “Featured Rental” area at the top of your area’s search results page
Gold
  • Ranks above Silver in search results
  • Averages 75% more inquiries than Classic
  • Homepage showcase in the top spot on HomeAway.com
  • 6-month listing in “Featured Rental” area at the top of your area’s search results page
Platinum
  • Ranks highest in search results
  • Averages 180% more inquiries than Classic
  • Homepage showcase in the top spot on HomeAway.com
  • 12-month listing in “Featured Rental” area at the top of your area’s search results page

*Average inquiry lift is calculated using actual inquiries made to all properties (and all locations) listed on HomeAway.com from 9/18/2012-9/18/2013 and is updated every 3 months.