Owner Toolkit

 

Subscription Levels — Get Better Search Placement


It's not hard to figure out that the higher a property appears in a traveler's search results, the better your chances are of getting an inquiry or a booking. So it's only natural to wonder:

“How do I get better placement in search results?”

There are two main ways to make sure your properties are ranked highly in user searches — subscription level and listing quality.


Subscription Levels.

Your annual subscription plays a significant role in your placement in search results. From Classic to Platinum, each level helps you get higher in the rankings as travelers search your area. In addition, each level offers a set of features designed to help improve your inquiry and booking count.


Upgrade your HomeAway listing>


Upgrade your VRBO listing>

 

Upgrade your VacationRentals.com listing>



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Upgrade at any time

If you would like to upgrade a listing, it's easy, and you can do it at any time. We'll charge you a pro-rated fee based on how much of your annual subscription is left. Learn more about upgrading your subscription level.


There are several different levels that offer different features.

   
Classic*
  • Basic ranking in search results
Bronze*
  • Ranks above Classic in search results
  • Averages 20% more inquiries than Classic**
Silver*
  • Ranks above Bronze in search results
  • Averages 35% more inquiries than Classic**
  • 1-month listing in “Featured Rental” area at the top of your area’s search results page
Gold*
  • Ranks above Silver in search results
  • Averages 65% more inquiries than Classic**
  • Homepage showcase in the top spot on HomeAway.com or VacationRentals.com***
  • 6-month listing in “Featured Rental” area at the top of your area’s search results page
Platinum*
  • Ranks highest in search results
  • Averages 115% more inquiries than Classic**
  • Homepage showcase in the top spot on HomeAway.com or VacationRentals.com***
  • 12-month listing in “Featured Rental” area at the top of your area’s search results page

*While owners and managers can influence a listing's position through subscription levels and quality sort, the search ranking is dynamic and subject to change. As a result, owners may notice ongoing fluctuations in their listing position.

**Average inquiry lift is calculated using actual inquiries submitted between 09/03/2013-09/03/2014 to listings that were live on VRBO.com as of 09/3/2014.

***Homepage showcase is only available to subscribers that list through HomeAway.com & VacationRentals.com