Owner Toolkit

 

Additional Tools — Get a Quick Boost in Inquiries

There are times when you might want to give your listing a “turbo boost” and get a little extra income. Featured listings and special offers are short-term ways to make that happen. Try them both and see which one works best for you in your area.


Featured listings appear at the top of the search results page for your region (suburb, city, broader area, and state pages) and within the “Featured” areas on the site you've listed on. They are a great way to get extra exposure when there are lots of listings in your area.

Promoting a property in that section can give additional visibility and a nice bump in performance. Featured listings receive an average of 38% more inquiries than other listings during the same time period. (Note that improvements vary greatly by region.)


Featured listings can be run from one month to the full year. To add a featured listing, click on the “Manage Listing” tab in your HomeAway or VRBO dashboard. Scroll down to the “Featured Listing” section and click “Buy Now.”

Featured listings are offered for:
  • 1 month - $49 (included with Silver subscription)
  • 3 months - $99
  • 6 months - $149 (included with Gold subscription)
  • 12 months - $199 (included with Platinum subscription)
A special offer is a limited-time advertisement to promote a discounted rental rate or any other extra rental benefits you've decided to offer for a limited time. These discounts may include a welcome gift, free tickets to local event, complimentary night, etc. They receive an average of 55% more inquiries than regular listings and are perfect for getting inquiries when you have last-minute availability.

Special offers can be promoted from 2 to 10 weeks and cost $19.99 per week. To add a special offer, visit the "Special Offers" tab of your HomeAway or VRBO listing manager and click “Create New Offer.” Once a special has been created, you can manage them this way, or you can access them from the dashboard under the “Manage Listing” tab.

Share a Slideshow of Your Rental



Create buzz about a property by sharing a slideshow of photos with your Facebook friends and fans. You can also add comments about your home or area directly from your dashboard.

The wall post and slideshow links right back to the listing so your friends and fans can easily click for more information about your rental.

Benefits

Build awareness of your rental among the people you trust
Give your friends an easy way to refer others who may be interested in booking your home
Share real-time news about what's going on around your rental


To publish a slideshow, go to your HomeAway or VRBO dashboard and click the “Marketing Tools” tab. A slideshow of your listing photos will already be set to go. Just add a comment and click “Post Slideshow.”

 

Other resources for social marketing:

Social Media 101 Blog Posts

Social Marketing Discussion

Social Media Poll

Our mobile app does more than just make your properties easy to find on the go. You can also use it to read and respond to traveler inquiries, view and edit existing reservations, manage your availability calendar, and even call potential guests — all from your mobile phone!