HomeAway Appoints Michael Butler as Chief Marketing Officer
Former T-Mobile Executive Joins HomeAway to Build
Consumer Brand for Company, Vacation Rental Industry
AUSTIN, TX, January 31, 2008 — HomeAway, Inc., which operates the world's largest network of vacation rental websites, today announced the appointment of Michael (Mike) Butler to the newly-created position of chief marketing officer (CMO). An award-winning marketer instrumental in transforming T-Mobile and Capital One into power brands, Butler is now responsible for leading HomeAway's global marketing initiatives.
"Mike's proven record of developing innovative and strategic marketing programs makes him an ideal choice to establish a worldwide brand for HomeAway and gain consumer mindshare for vacation rental homes," says Brian Sharples, CEO of HomeAway. Butler will oversee marketing for HomeAway's leading vacation rental sites including HomeAway.com, VRBO.com, VacationRentals.com, Holiday-Rentals.co.uk, OwnersDirect.co.uk, FeWo-direkt.de and Abritel.fr, while leading teams in four countries.
He joins HomeAway from T-Mobile USA, where, during his three years as executive vice president and CMO, he led all marketing and advertising efforts and built a nationally-recognized brand for the $15 billion business.
Butler helped earn T-Mobile three consecutive JD Power Awards for industry-leading customer satisfaction, as well as a prestigious Gold Effie award for superior effectiveness in advertising. T-Mobile USA's revenues and its customer base more than doubled during his tenure.
Prior to T-Mobile, Butler served as vice president, brand marketing for Capital One. The company's "No Hassle" financial services and Effie award-winning "What's in your wallet?" campaign were part of the brand strategy he helped design. During his four years at Capital One, the company saw a nearly three-fold increase in subscribers and built a brand with over 90 percent awareness.
Butler's early career focused on the consumer packaged goods industry, holding positions at Kraft General Foods and Kellogg Company. As vice president of marketing at Kellogg he managed a portfolio of 27 cereal brands. He earned his bachelor's degree in marketing from Greenwich University in London.
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