HomeAway Launches Online Booking
Makes the Process of Booking a Vacation Rental Faster, Easier and More Convenient for Travelers and Homeowners
AUSTIN, Texas, November 5, 2012 — HomeAway, Inc. (NASDAQ: AWAY), the world's leading online marketplace of vacation rentals, today announces the launch of online booking, a new service on HomeAway.com and VRBO.com that enables travelers to enjoy the convenience of securing a vacation home rental online with a credit card.
Online booking provides vacation rental home owners a faster way to confirm bookings and satisfies the growing traveler demand for a familiar, secure online booking experience.
By selecting "Book It" travelers immediately send a paid reservation request directly to the homeowner. However, the traveler is not charged until the owner confirms the reservation, which they have up to 24 hours to do. The review period was built into the process to allow time for the owner to communicate with the traveler, if need be. Communication between the owner and their prospective guest is a critical part of booking a vacation rental, and it's a step the majority of travelers (70 percent) really enjoy, according to HomeAway® research.
"This is a big step forward for the company," says Brian Sharples, chief executive officer of HomeAway. "As owners adopt this service, it will ensure more accurate availability calendars, encourage quicker owner response and, overall, create a much better and more efficient experience for travelers."
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