HomeAway Provides Sneak Peek at Secret Government Agency
“For too long, people have been unable to fully enjoy spending time with their friends and family while on vacation because they are forced to spend a lot of money only to be crammed together in a small hotel room,” says Brian Sharples, chief executive officer of HomeAway® . “To help save family vacations, we joined forces with a new government agency – the Ministry of Detourism. Its sole purpose is to let travelers know they can leave behind cookie-cutter travel experiences like hotels for the space, privacy and freedom of vacation rentals.”
HomeAway will disclose additional details about this secret government agency when it launches a new, humorous campaign on Feb. 6, 2011 with a 30-second spot in the third quarter broadcast of Super Bowl XLV on the FOX television network.
The campaign’s key message is “Why hotel when you can HomeAway."
“Taking a vacation should be about taking advantage of the local flavor of a destination and staying in a spacious home with your family where you can truly live like a local," says Sharples.
The campaign, developed by Austin, Texas-based ad agency Vendor Inc., will be supported with digital media, social media and an interactive experience with a strong video sharing component on HomeAway.com. For more information, visit the Ministry of Detourism and HomeAway on YouTube and Facebook.
About Vendor, Inc.:
Vendor Inc., an independent, full-service advertising and marketing agency, was opened in Austin, Texas to harness the convergence of creativity, technology and attitude that the city embodies. Refusing to be pigeonholed as a digital or traditional agency, Vendor Inc. enables clients to VEER from conventional approaches to BELONG to the communities of people they wish to reach. Vendor Inc. was founded in 2009 by partners Clark Evans, James Martin, Jeff Nixon and Joe Shands; who have created award-winning campaigns at some of the country’s most revered agencies. Their work has helped build some of the best-known and most successful global brands. For more information visit http://www.vendorinc.com
For information contact:
Director of Global Public Relations