OCTOBER 2009
October 1, 2009
AARP The Magazine
Nine Days in Europe—For Less Than $99 - Judith Reitman
"
LONDON. I traveled during high season (late April to August), so bargain hunting was harder. Hotel amenities were a low priority, so I looked for an apartment. Rentals can cost 50 to 80 percent less than hotels: in Paris, studios start at about $62 per night. (Go to ownerdirect.com or
homeaway.com for info.)"
October 1, 2009
Budget Travel Magazine
America's Coolest Small Towns - Kathryn O'Shea-Evans
"As pleasant as a short visit can be, the real risk of visiting Rockland is that you'll...need to move here for good. It's worth testing the waters by renting a house, on
vrbo.com, where you can find 19th-century Capes going for $125 a night."
October 29, 2009
TravelandLeisure.com
When in Rome (or Florence, Paris)... Rent an Apartment! - Sarah Khan
"We booked our apartment after scouring the Internet, but there are plenty of great resources out there to help you find a home away from home on any corner of the globe. Sites like
homeaway.com,
vrbo.com... specialize in legit—and in some cases vetted—properties listed by owners and managers. Often, they include reviews and photos to help guide you to your dream holiday home."
October 26, 2009
New York Times
Accounts, People & Miscellany
- Stuart Elliott
"CBS, New York, part of the CBS Corporation, signed another advertiser for Super Bowl XLIV, to be broadcast on Feb. 7. HomeAway, Austin, Tex., a vacation rental service, will run a commercial during the game to be created by Publicis in the West, Seattle, part of the Publicis Worldwide unit of the Publicis Groupe."
October 23, 2009
MercuryNews.com
Travel Q&A: Protect Yourself When Canceling Reservation - Ann Tatko-Peterson
"Q: We are interested in renting an apartment in Stockholm for one or two weeks next spring or summer. What is the best way to go about doing that? As a backup, do you know of good, moderately priced hotels there?
"A: You can find listings for vacation rentals at
www.homeaway.com and
www.vrbo.com. Both have good reputations."
October 22, 2009
Marketing Daily
HomeAway Books Super Bowl Slot - Tanya Irwin
"Online vacation rental marketplace HomeAway, Inc. will air its first national TV spot during the CBS television network broadcast of the Super Bowl on Feb. 7...
"The HomeAway Super Bowl ad kicks off the beginning of the company's first national broad-reach marketing effort."
October 21, 2009
Sports Business Daily
HomeAway Debuting National Campaign Effort with Super Bowl Ad - Erik Swanson
"HomeAway Founder & CEO Brian Sharples said the company is aiming to 'create something at the Super Bowl that engages people enough to want to see more....There will be a lot more online, and we're going to try to engage consumers to come to our Web site and see more of it,' he said. 'Hopefully in that process they can discover our products too, search around on the site and maybe come back when they're ready to take a vacation.'"
October 21, 2009
NYSportsJournalism.com
HomeAway Will Play with the Big Boys in Super Bowl XLIV Roster
"Unless you have dipped your toe into the vacation rental marketplace, the name
HomeAway is an unknown anomaly in marketing. But that will change as the online vacation rental destination said it would break its first national ad during Super Bowl XLIV Feb. 7, 2010, on CBS. Rookie NFL Super Bowl advertiser HomeAway joins a list of confirmed returning big game marketers that includes Anheuser-Busch, Bridgestone, Hyundai, CareerBuilder, Monster.com, PepsiCo and Coca-Cola."
October 20, 2009
Media Daily News
CBS Attracts New Super Bowl Advertisers - Wayne Friedman
"The travel-service company prides itself on getting its customers vacation lodging at typically half the price of hotels, and says it is the fastest-growing segment of the online travel business...
"Brian Sharples, founder and CEO of HomeAway, stated: 'We're going to use the Super Bowl broadcast to launch an exciting campaign highlighting the benefits of vacation rentals to reach more than 100 million people'...
"HomeAway says the Super Bowl commercial will start a whole-year campaign, its first national marketing effort."
October 20, 2009
Austin American Statesman
HomeAway Signs on as Super Bowl Advertiser - Lori Hawkins
"
HomeAway Inc., which operates the largest network of Web sites for people who want to rent vacation homes, will kick off its first national advertising campaign with a Super Bowl ad on Feb. 7...
"CEO Brian Sharples said the ad is part of the company’s effort to raise consumer awareness of vacation rentals."
October 20, 2009
Austin Business Journal
HomeAway to Make National Ad Debut During 2010 Super Bowl
"Fresh off the much-touted relocation of its corporate headquarters downtown, Austin-based HomeAway Inc. said Tuesday that it will air its first ever national advertisement during next year's Super Bowl...
"Through its various Web sites, HomeAway features more than 425,000 vacation rental listings."
October 18, 2009
Austin American Statesman
Small and Sweet - Lilly Rockwell
"Some residents have plans to use their condo as a weekend getaway or as a vacation rental property, a market that has taken off in recent years with the popularity of Web sites such as Austin-based HomeAway.com."
October 9, 2009
Taking the Kids
Owners Making Vacation Rentals Even Easier - Eileen Ogintz
"Not only is renting a vacation house or condo easier and roomier when traveling with the kids, but it often is cheaper—especially when so many homeowners (61 percent) are planning to or are already offering deals to travelers this fall and winter, according to
www.homeaway.com."
October 8, 2009
More.ca
Cheap Sleeps: Live Like the Locals - K. Jill Rigby
"Some of the biggest discounts involve renting other people's condos or apartments in the most perfect of locations - from the bustling centre of a city to a remote beach. I spotted...offerings at
vacationrentals.com...
"If you want to do a little more digging, check out other home rental companies such as
vrbo.com,
ownerdirect.com..."
October 5, 2009
The Washington Post
Travel Talk - Carol Sottili
"You could stay in Santa Monica or Venice near the beach - hotels are expensive, but try renting a condo or apartment through www.vrbo.com or www.cyberrentals.com."
October 2, 2009
Austin Business Journal
Austin Office Vacancy Steady at 21%
"New projects that will see tenants move in soon include University Park’s office building, Capstar at Compass Plaza and Schlosser Development Corp.’s building at the intersection of Fifth Street and Lamar Avenue where HomeAway is establishing its headquarters."
October 23, 2009
Houston Chronicle
A&M Football a Hard Sell for TV: NFL Updates - David Barron
"HomeAway, a vacation rental service with headquarters in Austin, has signed on as a Super Bowl advertiser for next year’s game on CBS."