Sherman's Travel"To find out, we partnered with HomeAway, which is celebrating its 10th anniversary this year. We were surprised to find that the beginnings of the vacation home began a whopping 400 years ago, with not-so-humble beginnings at one of France’s most storied properties."
Harper's Bazaar"'Luxury doesn't always have to cost,' says HomeAway.com Senior Vice President, Jon Gray. HomeAway.com recently launched their new luxury portal, Luxury Rentals by HomeAway.com, which features an exclusive set of high-end homes. 'Luxury travelers want a curated experience and a high-end luxury experience that's really well-executed,' says Gray."
Skift"One piece of HomeAway’s “Whole Vacation” marketing campaign is a lot smarter than expected as the vacation rental site enlisted rapper Prince Ea, with his 1.36 million Facebook fans, for a soft-sell and emotional three-minute and 25 second video extolling the life-altering and spiritual attributes of living in the moment and taking a vacation."
Yahoo! Finance"HomeAway’s CEO wants investors to know the company is not Airbnb. 'You are not going to see us go head long into city apartments, primary residences, which is what they [Airbnb] do very well,' said Sharples, who is differentiating HomeAway’s brand with the company's first marketing campaign a decade."
Ad Week"HomeAway, a vacation rental marketplace, is celebrating its 10th anniversary by letting potential customers know they don't have to leave their four-legged loved ones behind. Even the dog is welcome when you look beyond the usual hotel chains and rent pet-friendly accommodations."
Fast Co. Create"Just because you leave your normal digs for that long-anticipated vacay doesn't mean your destination can't also have a homey, family feel. In these spots by Saatchi & Saatchi London for vacation rental site HomeAway, a young girl is whisked off to frolic with her grandparents and cousins in a gorgeous country home. Instead of having fun, however, she spends most of the time pining for her dog, Biscuit."
PlayboyExploring luxurious spots around the globe doesn’t have to mean staying at over priced resorts. Vacation rentals have become an even better option, and often mean a much more private vacation where it can really be adults only. With more than 1 million vacation rentals in 190 countries, HomeAway allows globe trotters access to a whole home, and not just a single room.
Paste Magazine"Hotel rates soar up to $1,000 per night during the festival; even the homely Howard Johnson jumps to $250 nightly. Stay away from the surge-priced hotels and book a homestay via Airbnb or Austin-based HomeAway."
Main Street"Vacation rental site HomeAway — which also owns rental services VRBO, VacationRentals.com and BedandBreakfast.com — recently partnered with CBIZ Property & Casualty Program to create a primary vacation-rental insurance plan called HomeAwayAssure to cover gaps in a homeowner's insurance policy that don't cover rentals."
Fox News"Try your luck with a vacation apartment rental from a place like HomeAway.com, which has thousands of listings in some cities (3,500 in NYC!). You'll save big on food (who wants to go out for every meal?) and have more room to spread out."
USA Today"Villa in
New York Times"Even as direct booking is gaining popularity, more travelers are choosing to book places to stay through alternative lodging websites like Airbnb and HomeAway. PhoCusWright estimates that 14 percent of travelers booked a private home, condo or apartment for at least one of their trips in 2013, up from 8 percent in 2010."
Forbes"Over the past 10 years, CEO and Cofounder, Brian Sharples, has built one of the hottest travel businesses around with two simple concepts make it easier and more affordable for friends and family to travel the world together."
San Francisco Chronicle"Brian Sharples is CEO and co-founder of HomeAway, a pioneer of vacation rentals in private homes. The Austin, Texas, company just passed its 10-year mark and has 1 million listings in 190 countries, 17 offices worldwide and 1,750 employees."
tnooz"The campaign could be dubbed whole home, whole family emphasizing that HomeAway is generally about whole home vacation rentals and that vacationing has evolved to now include the modern family of multi-generational travelers."
Hotels MagazineThe campaign features scenes from various HomeAway properties showing a variety of families in vacation rental properties. The creative launches globally starting March 16 and will target consumers with a variety of media, includingdigital, social media and television.
Ad Week"The creative reflects "a modern family feel," Dima said... Yet HomeAway aims to extend the "family" concept to include groups of friends—an idea the brand's marketers believe will hit home with social media-happy Gen Y."
"HomeAway.com a major vacation rental marketplace, recently combed through years of data to learn who's buying them these days, compared to the relative dark ages of a decade ago. Gleanings: Vacation home buyers are significantly younger than they used to be. In the past decade, the median age of buyers has dropped from 55 to 43."