Since HomeAway's inception in 2005, the company has been committed to revolutionizing the relatively uncharted territory that is the online vacation rental industry.  However, prior to HomeAway, there was little research about the category and the driving forces behind its success.

We have invested considerable resources to help provide insight and identify trends in the rapidly growing vacation rental industry. Also, in 2009, HomeAway launched the quarterly Vacation Rental Marketplace Report. 

Read on for more information about the report or click the links on the left to view the results.  



Methodology Behind the Vacation Rental Marketplace Report

The HomeAway Vacation Rental Marketplace Report is produced on a quarterly basis to track trends related to the vacation rental industry.  The results, in part, are based upon surveys that poll travelers and homeowners on vacation rental-related issues. For travelers, data is derived from 1,000+ responses in the internal customer satisfaction survey.  Owner results are based on approximately 400 responses.  A combination of in-depth research of supplier and consumer markets from the HomeAway, Inc. database is used to determine market trends.  Also, HomeAway uses Smith Travel Research for statistical information about hotels, in order to calculate and compare the average daily rates for vacation rentals and hotels in specific markets.  The average daily rate for vacation rentals is determined by a  random sampling of properties for each selected destination using rates posted in the respective quarter.

By the Numbers

From the 2010 Radius Global Market Research survey: 

The vacation rental industry generated  $85 billion  in 2010  in the U.S. and Europe.  


From the 2012 Summer VRM Owners report: 

Owners generate an average of $26,000 per year in rental income