Management Team

Brian experiences Paris with son Hawken, and daughters, Chloe (center) & Emma (right)

Brian Sharples, Co-founder, Chairman and Chief Executive Officer

Sharples co-founded HomeAway with Carl Shepherd in February 2005. Since then, he has raised nearly $405 million in private funding and acquired 17 websites, to create the world's leading online marketplace of vacation rentals. 

Sharples is the former president and chief executive officer of IntelliQuest Information Group, a supplier of marketing data and research to Fortune 500 technology companies. While there, he pioneered the development of subscription-based statistical research services and electronic survey systems. He also completed two successful public offerings and the subsequent sale of IntelliQuest.

An expert in technology brand strategy, Sharples has counseled several leading companies, including Apple, Microsoft and Dell.  He also created the IntelliQuest Brand Tech Forum Conference, which became an industry-leading symposium, and served as a consultant at Bain & Company early in his career.

He earned a bachelor’s degree in math and economics from Colby College and a master’s degree from the Stanford Graduate School of Business.

Sharples serves on the Board of Directors for RetailMeNot, Inc., Gogobot and KLRU.

Brian's favorite thing about working for HomeAway:
" The people who work at HomeAway are amazing and inspiring. We’ve been successful in attracting people who are passionate about our business, and seek to always make the experience better for our customers. There is no shortage of good ideas to make our service better for both owners and travelers, and as a result we continually challenge each other to push our limits and get better. That makes for a dynamic culture and a very rewarding work life."

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Carl visits Disney's Hollywood Studios with his wife, Suzanne, and sons Kevin (left) and Jack and Connor (right)

Carl Shepherd, Co-founder and Chief Strategy and Development Officer

Shepherd co-founded HomeAway with CEO Brian Sharples and oversees the company's worldwide corporate development efforts including mergers, acquisitions and key partnerships.

For six years, Shepherd served as the chief operating officer of Hoover’s Online.  Under his management, the business developed into a leading source for business information online, culminating in an IPO in 1999 and the eventual sale of the company to Dun & Bradstreet in March 2003.
His career began as a consultant, working for what is now Accenture and establishing a practice based in the advertising industry.  He also served as chief financial officer of magazine publishers Texas Monthly, Inc. and Hanley-Wood, Inc.  Shepherd holds a bachelor of arts degree in business administration from Texas Christian University and an MBA from the University of Texas at Austin.

What Carl looks for when choosing a vacation rental:
"We have three boys, who are five and seven years apart, so it is not a vacation for mom and dad unless we have at least three separate sleeping areas and no less than two TVs. We like roomy vacation homes with great views where the kids can spread out.  Suzanne prefers not cook on vacation, but we love having kitchens available so that the kids can serve themselves breakfast as they wake up."

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Tom enjoys a trip to Kingstown, Rhode Island with his wife, Karen, and daughters Julia, Anna and Ivy

Tom Hale, Chief Product Officer

Tom Hale serves as Chief Product Officer, overseeing all aspects of the product experience on a global basis, including engineering, product management, product marketing and customer experience. Known for his passion for product development and enhancing the user experience, Hale is also an avid traveler and owns a vacation rental.

Hale has nearly 20 years experience in product development. Prior to HomeAway, he was the Chief Product Officer at Linden Lab from 2008 to 2010, where he led the renovation of all aspects of the Second Life experience.

Before Linden Lab, Hale was an entrepreneur-in-residence at Redpoint Ventures (a capital investor in HomeAway) focused on social networking and virtual goods marketplaces.

From 1995 to 2007, Hale held a variety of senior leadership roles at Macromedia and Adobe Systems Incorporated. At Adobe, he headed the Adobe Acrobat business and drove the redesign of the Acrobat user experience. At Macromedia (acquired by Adobe in 2005), Hale played key roles in making Macromedia the standard for web development, evolving the Flash Player into a platform for video, mobile content, and rich internet applications (RIAs), and starting up the company’s knowledge worker division.

Currently, Hale is an independent director for Intralinks (NASDAQ:IL) and serves on the Board of Directors for ReachLocal.

Tom's favorite vacation rental memory:
"Our first vacation rental was with my entire extended family in Rhode Island. It was the first time we’d all been together with everyone’s kids and we cooked a giant meal. With kids on laps, food on the table, and everyone having a great time – it was the ideal travel experience for me. It is what makes working at HomeAway very rewarding."

Brent with sons Aaron and Landon in Park City, standing in front of the vacation rentals enjoyed during their last two annual ski trips

Brent Bellm, Chief Operating Officer

Bellm holds the position of Chief Operating Officer and is responsible for leading the daily operations of HomeAway’s online vacation rental marketplaces in the United States, Europe, South America, and Australia; HomeAway Software for Professionals; and He brings to the company a wealth of knowledge about international operations, internet marketplace strategy and e-commerce.

Bellm joined HomeAway after a nine-year tenure at eBay and PayPal, where he most recently served as vice president of PayPal global product and experience, responsible for product strategy, product management and user experience design. Prior to that position, he served as CEO of PayPal Europe for four years. Bellm joined eBay Inc. in 2001 as director of corporate strategy, where he had an active role in the acquisition of PayPal.

Early in his career, he worked for McKinsey & Company, focusing on the retail, e-commerce and payment industries, and Goldman Sachs in New York.

Bellm holds a bachelor's degree in economics and international relations from Stanford University and a MBA from Harvard University. He has lived in five countries and traveled to almost fifty.

The one thing Brent would like to share about himself with our customers:
"In the early days of our relationship, my wife are I were avid B&B travelers. After kids arrived, we switched to vacation rentals. Our favorites are rentals in small European villages, the mountains, and the Caribbean. We are now in our seventeenth consecutive year of renting one or more large houses for an annual ski week with the families of seven graduate school friends."

Lynn cools off at her vacation rental in Rockport, TX

Lynn Atchison, Chief Financial Officer

Atchison joined HomeAway as Chief Financial Officer in August 2006 and is responsible for managing all financial aspects of the company. She has nearly 30 years of finance and operations experience, including expertise in financial management and reporting, securities filings, facilities management and legal and human resources. This experience earned her the title "CFO of the Year" for large private Austin companies in 2009 and again for public Austin companies in 2014.

Prior to HomeAway, Atchison was CFO of Infoglide Software, where during her tenure revenue grew more than 160 percent. Likewise, in her positions as senior vice president and CFO at Hoover’s Online, Atchison helped lead the business from a private to a publicly-owned company, increasing revenues by ten times and was instrumental in the sale of the company to Dun & Bradstreet in 2003.

She has also served as vice president and CFO for Travelogix Inc., a senior manager for Ernst & Young LLP and spent time in private practice. Atchison holds a bachelor of business administration degree in accounting from Stephen F. Austin University. She currently serves on the Austin Technology Council board of directors.

Lynn's favorite thing about working for HomeAway: 
"The challenges of a growing business and making an impact on a new industry."

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Mariano and his family on holiday in Whistler, BC

Mariano Dima, Chief Marketing Officer

Mariano Dima joined HomeAway as Chief Marketing Officer in July 2014. Prior to HomeAway, he held leadership roles at some of the world’s most recognizable brands, including PepsiCo, Inc., Vodafone, Levi Strauss & Co. (LS&Co.) and Visa Europe Ltd— a career that has spanned 20 years and multiple continents. Most recently, Dima served as the CMO for Visa Europe where he oversaw the brand’s strategic marketing, brand communications, advertising, sponsorships and insights and analytics. His seven-year tenure with the company was punctuated by the wildly popular 2012 Olympic-integrated marketing campaign, "Life flows better with Visa”.

Dima has been recognized over the years as being an incredible visionary in the field of marketing, receiving acknowledgement on such lists as Marketing Week’s inaugural “Vision 100”  for marketers that will shape the future of marketing; Campaign magazine’s “Top 10 Marketing Directors” in 2012; and Marketing Week’s “Power 100” from 2009-2013.

Dima holds a degree from the University of Buenos Aires and currently resides in London with his wife and two daughters.

When not at work, you can usually find Mariano… Having fun with my family and friends, looking for a good bottle of red wine, planing my next trip or training for my next triathlon. Life is too short; you need to make the most out of it!


Jon shares a precious moment with his daughter, Sydney

Jon Gray, Chief Revenue Officer

Jon Gray serves as HomeAway's Chief Revenue Officer, overseeing delivery of global revenue and management of the business development, sales and regional business teams.

Gray is one of the original HomeAway employees, joining the company in September 2004 before it was officially founded in 2005. During his time with the company he has served as director of global marketing strategy and analysis, director of operations, general manager of, senior director of North American Marketing and, most recently, Senior Vice President of the Americas. He has helped facilitate more than 10 vacation rental site acquisitions. He was also instrumental in launching HomeAway’s marketing strategy, sales and online marketing departments. Prior to HomeAway, Gray worked for Austin Ventures, one of the investment capital firms that has funded HomeAway since its inception.

He holds a bachelor’s degree in Government from the University of Texas at Austin and an Acton Master of Business Administration degree in Entrepreneurship from St. Edward’s University.

Jon's favorite destinations where he's stayed in a vacation rental:
The Texas Hill Country, Maine, Cape Cod, New York City, Port Aransas, Sydney, Paris, Cozumel, Costa Rica and Belize to name a few. Up next - Vancouver!

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Lori in a bamboo forest with her family.

Lori Knowlton, Chief People Officer

Knowlton holds the position of Chief People Officer where she enjoys the unique human resources challenges that naturally accompany the complex, fast-growing international environment of HomeAway. Since joining the company in 2007, Knowlton has focused her time on refining the company’s results-driven culture, recruiting top talent in a global market, post-acquisition employee engagement and global rewards. Prior to HomeAway, Knowlton held HR leadership roles for several publicly traded, multi-national technology companies. Knowlton also has a rich background in software start-ups and has supported many and varied  acquisitions at prior companies.

Knowlton’s passion for travel, entrepreneurial business and people come together perfectly at HomeAway. In her spare time, she aspires to learn Spanish from her daughter, hopes to exceed her Fitbit goals and enjoys mentoring early stage companies through TechStars Austin.  

Knowlton holds a bachelor’s degree from Bowdoin College in Brunswick, Maine.

Destinations where Lori has stayed in a vacation rental:
Paris, Hawaii, France, Texas, California, Mexico, Bali, Massachusetts and Tuscany, including big family trips in Costa Rica and Florida!


Ross rocks out in Rocky
Mountain National Park

Ross Buhrdorf, Chief Technology Officer

Ross Buhrdorf joined HomeAway five months after the company’s inception and oversees technology, trust and security, hosting, corporate IT, infrastructure and global customer systems. During his tenure at HomeAway he has built the development and engineering team from five to more than 200 global employees. He has been instrumental in integrating multiple technology systems to contribute to the company’s rapid growth.

Buhrdorf successfully led HomeAway through its first Super Bowl campaign in February 2010, ensuring was equipped to handle the sizable traffic surge generated from its first national ad. Ultimately, the company ranked second in site traffic generated from a Super Bowl ad, according to Akami and second for site performance and responsiveness, according to Compuware Gomez.

Prior to joining HomeAway, Buhrdorf worked in the enterprise high IP software business as the Vice President of Engineering and Chief Technology Officer at BetweenMarkets and There he created a development process featured as a case study by Carnegie Mellon's Software Engineering Institute and Rational Corporation. Buhrdorf was also formerly Vice President of Engineering at where he grew the team from one to more than 200 engineers worldwide, handled multiple acquisitions and drove the “Communities” area of the site from 53,000 to 40 million daily page views, ultimately helping Excite become the fastest-growing company in Silicon Valley in 2000.

He began his career in technology with positions in software engineering at DataGeneral, Tandem Computers and HAL Computers.

Buhrdorf earned his bachelor’s degree in computer science from the University of Texas at Austin and currently serves as a Partner with Capital Factory and as a Trustee with Santa Fe Institute.

The one thing Ross wants to share about himself with our customers:  
"I am also a vacation rental owner so I understand what it takes--I have to eat my own dog food so I recognize when it tastes bad."

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Marcello enjoys the mountains while on vacation with his wife Veronica

Marcello Mastioni, Vice President and Managing Director, EMEA

Marcello Mastioni is HomeAway’s Vice President and Managing Director of Europe, Middle East and Africa (EMEA) operations. Mastioni’s strong background in international operations, business development, e-commerce and strategy is reflected in his 15-year career, during which he has held leadership roles at companies like General Electric and the World Economic Forum. Prior to joining HomeAway, Mastioni was the Director of Strategy & Business Development at Expedia where he led several global initiatives to develop the company’s lodgings business. 

Since joining HomeAway as the company’s Sr. Director of EMEA Operations in 2013, Mastioni has worked collaboratively with many global and regional teams to elevate standards for the company’s property management business, spearheaded initiatives to improve listing quality across multiple brands and championed the launch of pay-per-booking listing models for property managers. 

As the head of HomeAway’s European business, Mastioni guides some of the industry’s oldest brands, such as, and Mastioni holds a MS degree from the Technical University of Milan "Politecnico" and a World Economic Forum Executive Masters in Globalization and Leadership delivered by Columbia University, London Business School and Insead. He currently resides in Geneva.

Marcello's favorite vacation rental memory:
" A lovely house in Martinique, by the eastern Caribbean Sea, that was next to the most stunning beach on the entire island. The home was designed and decorated in a way that matched our personalities and preferences so fully that we still talk about it many years after our stay."